Measurements and audience insights
AlArabia outdoor advertising selected STREACH by Seventh Decimal to be the exclusive platform for measuring its inventory of billboards across the Kingdom of Saudi Arabia, enabling a specialized data science analytics in the OOH industry for the first time in the Kingdom.
STREACH is a database inventory providing detailed information on every OOH asset across main cities in KSA. It is the technology backbone that standardizes, automates and induces transparency of OOH marketplace.
Each screen has its own methodology of metrics to be analyzed. AlArabia's clients today have the capability to scientifically measure exposure of their OOH campaign (pre, during and post campaign) upon their request.
The tool measures reach, frequency, engagements along with providing demographic and behavioral audience insights of the campaign. In terms of geographic and audience effectiveness, the report can be processed to render results focusing on specific residential areas, streets, or audiences that might be relevant to out-of-home advertisers.
REACH % PER OOH CIRCUIT
The Reach% metric is calculated as the ratio of Unique Exposed DIDs (Reach) to the total Streach Universe of DIDs within a given city.
OTS - OPPORTUNITY TO SEE
OTS represents the exposed OOH audience as a combined results of direct and buffer areas per OOH. OTS is represented in Streach as ‘Reach’- identifying Unique Exposed DIDs and ‘Impressions’- Identifying total Exposed DIDs.
We collaborated with multinational companies to get specific studies on people’s geographics, demographics and psychographics. Using new technologies, knowing what their purchase behavior and transportation profile is like reaching them at the right time and place.