Urban Population

OOH media formats surround and reach consumers during the 70% of their day spent away from home. As people go out and about, commuting or shopping, they are exposed to OOH mediums.

The urban population is the core of every city. Citizens spend most of their times out of their homes. OOH is and always will be the main and most important media in the advertising field for its ability to reach mass audiences at all times. It influences their choices and decisions, and it is non-skippable.