On Tuesday 16/05/2023, Al Arabia signed an alliance agreement with the Saudi Company for Artificial Intelligence (SCAI) for the purpose of competing to win the project of constructing, operating, and maintaining outdoor billboards in the city of Riyadh (the “Project”) which is offered by Remat Riyadh Development Company.

The Saudi Company for Artificial Intelligence (SCAI) is one of the Public Investment Fund companies specialized in the field of artificial intelligence and modern technologies. It was founded with the specific goal of making a valuable impact globally by leading and building the future of artificial intelligence through best-in-class partnerships, targeted investments, and strategic capabilities.

Al Arabia will provide all its financial and technical expertise, commercial relations, and leadership in the digital transformation plan to change advertising concepts and build smart, dynamic, and digital cities as it possesses all the competitive elements at the international level in the outdoor advertising sector in order to manage and make this project a success (the “project”), provided that the second party, “SCAI”, will support the (“project”) through artificial intelligence technologies, technical solutions, big data, business analysis, development, and generate qualitative revenues that contribute to maximizing other resources of the (“project”).

The “Agreement” seeks to adopt the latest smart city technologies and improve the urban landscape to achieve the objectives of the Quality-of-Life Program. It is also part of the smart city initiatives in the city of Riyadh, and an extension of the authorities’ efforts through the use of advanced technologies in improving the ranking of Saudi cities in various sub-indicators. Among those efforts is the national platform for smart cities launched by the Saudi Authority for Data and Artificial Intelligence (SDAIA).

This alliance represents the beginning of a new phase in finding and developing new trends in the outdoor advertising sector and modernizing the field of road furnishings with outdoor billboards in smart cities, which rely on modern technologies such as artificial intelligence, the Internet of Things, and cloud computing; to improve the services provided to citizens and visitors, and to create a modern, and digital environment that accommodates the population density, in addition to contributing to improve the quality of life in a modern way by raising the level of public services and facilitating human communication, as well as providing an environment that is the most developed and innovative to make these cities environment friendly.

Al Arabia announced the winning for the construction and operation competition of billboards in Eastern Province specifically in (Dammam, Khobar, and Dhahran) on Wednesday, June7^th, 2023, which was offered by Eastern Province Municipality.

That includes different mediums and sizes of digital outdoor billboards in cities within the municipality region. Including two digital zones, whiteboards, buildings under construction, city landmarks, and advertising screens on building facades.

Al Arabia aims to develop the outdoor advertising sector in the Eastern Province in line with the identity of each city and its economies following the Kingdom’s 2030 Vision. In addition to adopting the latest billboard technologies in support of the Eastern Province municipality efforts in developing the investment system and revenue. Also, Al Arabia seeks to contribute by creating an added value to the region, enhancing its urban landscape, and give an aesthetic dimension to its streets through innovative advertising to keep pace with the latest changes in the sector. In addition, to enabling digital transformation, applying the concept of smart cities, and developing city resources in a way that contributes to achieving financial sustainability.

Eastern Province municipality succeeded in launching a group of investment projects with more than 2 billion Riyals total revenue that reflects the attractiveness of investment in the region. It also achieved distinction and first place in the municipal sector in the investment and financial sustainability system, and several awards for services and facilities provided to investors and entrepreneurs by the Ministry of Commerce and Investment, and Monshaat authority. The investments of Eastern Province municipality witnessed an attraction of a group of distinguished investors from inside and outside of the Kingdom as a result of the series of investment services and facilities provided by the municipality until it became a model for the investment system.

Al Arabia OOH announces winning the bid for the construction and operation of billboards at King Khalid International Airport in Riyadh City until 2033 which was offered by Riyadh Airports Company.

Al Arabia aims through this project; To expand in the field of advertising and adopt the latest billboard technologies in support of the objectives of the Riyadh Airports Company within the Kingdom’s vision to make Riyadh among the top 10 global cities; to provide a unique model for the digital outdoor advertising industry worldwide, based on the latest smart technologies using artificial intelligence technology, in accordance with the objectives of the Quality of Life Program.

Airports play a key role in attracting direct and indirect economic and investment activities, and developing and establishing airports has multiple economic impacts that contribute effectively to the rise of the economic, social, cultural and tourism development index and contribute to achieving the goals of Vision 2030. In addition, it is one of the most important strategic sites for advertisers.

King Khalid International Airport is one of the most active airports in the region and is considered one of the largest airports in terms of area in the world, where the airport land area is about 370 square kilometres, and more than 50 international and local airlines operate through the airport, serving about 24 million passengers annually.

Al Arabia and the Quality of Life Program signed a memorandum of cooperation to achieve common goals, as cooperation is within the program’s initiatives related to the humanization of cities and the treatment of visual distortion.

The most prominent areas of cooperation include exchanging information to serve common interests and goals in order to achieve the objectives of the Kingdom’s Vision 2030.

Cooperation in adopting smart city technologies, promoting creative and innovative projects, implementing marketing campaigns, publishing success stories related to the Quality of Life in the city, in addition to partnership in promoting the practice of hobbies, raising the level of knowledge about them.

AlArabia launched its initiative for Founding Day on February 22^nd, 2023. In celebration of the Kingdom history and heritage through its outdoor screens that spread around KSA. In this campaign AlArabia collaborated with its clients to change the colors of all ads on the streets to the visual identity of Founding Day to give a feel of advertisement back in 1727.

On this occasion, CEO tweeted about Founding Day and the initiative saying “In celebration of Founding Day AlArabia screens that are spread around the Kingdom with all its advertisements turned into the colors of #Foundation_Day visual identity. Thanks to everyone who supported the success of our campaign, we are so grateful.”

Al Arabia participated with its huge screens at the opening ceremony of BLVD on Saturday October 22^nd. BLVD opened their doors to welcome Riyadh Season ‘22 visitors with an amazing ceremony, fireworks and entertaining shows that took the visitors beyond their imagination.  

Moreover, Riyadh season has created a new zone which considered as extended of BLVD called “Boulevard World”. It is a premier entertainment zone suitable for families and individuals who are into traveling, exploring, and playing. Each zone will take you to that specific country, and totally let you have your tourist moment at each site. All countries will have the related music, architecture, and authentic food to perfect your visit. The list of countries to be featured are: USA, France, Italy, Morocco, Greece, India, China, Japan, Spain, and Mexico. Get ready for a trip around the world guys! Because that’s exactly what’s happening at Boulevard World.