Corporate Social Responsibility

On the 90^th Saudi National Day, AlArabia launched a campaign across the country to support 90 startup businesses to overcome the limitations caused by Covid-19. AlArabia allocated 18 million Saudi Riyal to be distributed among the 90 winners.

Prostate cancer has been steadily increasing in KSA as men avoid getting themselves checked. Therefore, AlArabia redefined manhood through a CSR campaign to encourage men to get themselves checked. The 360-campaign revealed that manhood means being responsible towards one’s family and health. It created buzz and raised awareness which led to a significant increase in early checkup numbers. The campaign caught the attention of the Kingdom’s Ministry of Health in which they offered their support.

AlArabia launched the biggest art gallery in the world on its billboards across the country to support young Saudi artists. The campaign helped raise awareness of hundreds of Saudi artists and thousands of artworks. It won six international awards and created international buzz.

After 42 years of OOH success in Saudi Arabia, AlArabia marked its expansion into Dubai by launching the city’s largest digital screen network and partnering with Emirati brand SALT on a bold, witty campaign. The teaser, “Something salty is coming… To be seen by everyone,” dominated premium screens and even appeared on competitors’ billboards with clever twists. The campaign extended to branded packaging and burger giveaways, reinforcing AlArabia’s creative edge and strong media presence in Dubai.

AlArabia hosted a heartwarming event with children from the Children with Disability Association, celebrating their strength and societal impact. As part of its social responsibility efforts, AlArabia highlighted its community initiatives and reinforced its commitment to inclusion and empowerment. The event saw strong engagement from the children and their families, reflecting AlArabia’s ongoing support for meaningful integration and lasting positive impact.