Be A Man
Prostate cancer has been steadily increasing in KSA as men avoid getting themselves checked. Therefore, AlArabia redefined manhood through a CSR campaign to encourage men to get themselves checked. The 360-campaign revealed that manhood means being responsible towards one’s family and health. It created buzz and raised awareness which led to a significant increase in early checkup numbers. The campaign caught the attention of the Kingdom’s Ministry of Health in which they offered their support.