KING FAHAD ROAD BILLBOARD WINS INTERNATIONAL AWARD
CEO, Mohamed AlKhereiji: "The development we seek is motivated by the efforts of the regional municipalities to transform into smart cities”.
Arab Digital Portal, the billboard of AlArabia Outdoor Advertising placed on King Fahad Road, Riyadh, implemented and designed by AlArabia factories in participation with Anfield, Inc., won the international award for being the best digital billboard in 2019 as part of DAILY DOOH’s Awards Gala held in London this week.
The award is one of the most prestigious and important awards recognized by international major companies and markets in the industry of digital billboards and an annual event for those who work in such industry. The winning of the award by a Saudi company is the first of its kind in the Middle East.
On this occasion, Mr. Mohamed bin Abdulelah AlKhereiji, CEO of AlArabia said: “We are proud to win this award that has ranked a national company among the international companies. Our company deserves this award since we have engineering and manufacturing capabilities and experiences and a national youth potentals endeavoring to provide creative and new concepts in the out of home advertising industry,”
he added,“One of our priorities, is to invest in research and development driven by the efforts of the regional municipalities to transform into smart cities that harmonize with one of most important goals of municipal transformation program adopted by the Ministry of Municipal and Rural Affairs as part of Saudi vision 2030”.
AlArabia Outdoor Advertising Ranked the Fourth Best workplace in KSA in 2019
AlArabia Outdoor Advertising, the out of home advertising leader in the last 36 years, was ranked the fourth best workplace in KSA in 2019 by “Best Places to Work” Organization.
On this occasion, Mohamed AlKhereiji, CEO of AlArabia said: “The success of any company is based on the success of its personnel and the creation of a positive work place that enables its employees to maximize their efforts and potentials. As a national company, we always seek to be the leaders of excellence and innovation.”
AlArabia seeks to saudize its jobs and accordingly was classified in the Platinum Nitaqat Program in 2018.
AlArabia Outdoor Advertising Launches Data Provision Service for Its Clients in KSA Riyadh, KSA- Feb 9th, 2020
AlArabia Outdoor Advertising, the leader in outdoor advertising, selected Streach by Seventh Decimal to be an exclusive platform that measures and provides visual data for its billboard network in KSA.
Streach is a platform specialized in spatial data analysis for the out of home public based on a patented technology and allocates location data from SDK GPS only. The platform refers to a set of mobility data to understand the exposure to outdoor media. Streach is the first platform to achieve an income from big data and is an outdoor intelligence platform that plans, procures and measures the outdoor media.
Streach platform will contribute to a qualitative progress in the out of home advertising by providing a comprehensive vision on clients behaviors and dividing them into populating and social categories. The program was designed based on the intellectual property analysis system which displays the details of measurement methodologies to measure the opportunity to see (OTS) using mobile devices locations and the mobile users journey routes.
On this occasion, Mohamed AlKhereiji, CEO of AlArabia said: “Throughout our 36 years of experience in advertisement industry, we have been proudly able to make a revolution in outdoor advertising as we convert it over decades to a strong and effective means of communication in KSA. We were able recently to digitalize the advertising media in participation with the most important suppliers from USA and UK to come up with the best technologies and programs. Moving forward, we have provided smart solutions for data provision. As a result, national and international advertisers will be able to launch outdoor measurable campaigns and provide accurate data that will help target the public effectively and know who views their advertising content.”
“We continue to provide support for the Saudi Future Cities Program which aims at building the identity of smart cities, improving their competitiveness with their peers, achieving sustainable urbanization and strengthening the human aspect in a way reflecting the goals of Saudi vision 2030.” AlKhereiji added.
“Streach has an experience of more than 18 months in research and development supported by the efforts exerted by most prospective thought leaders in outdoor media industry. We are keen today to launch this service in participation with AlArabia, the leading provider in outdoor media in the Middle East. Given the increase in the demand of transparency and methodologies that depend on data, the development is sought to introduce new capabilities and advanced indicators such as calling the trademark and the possibility to display it.”, Maud Moawad, CEO and Co-Founder of Seventh Decimal said.
Lowaa Hamada, the Co-Founder and Technical Manager of Seventh Decimal added: “We realized since day one that processing the measurement of outdoor media involves challenges that go beyond the capabilities of data management systems today. There are many complications affecting the measurement of accurate outdoor media using mobile locations signals, which requires modeling the location data to show population distribution and moving through a certain city. Therefore, Streach was has been established to do so.”
AlArabia Outdoor Advertising, established in 1983, with offices in all KSA cities, is the leader in outdoor advertising solutions that offer experience for the clients in many platforms. With more than 36 years of experience and 20 offices through the KSA, Al Arabia is committed to understand the stakeholder needs in order to launch effective outdoor advertising campaigns all over KSA. For the purpose of outdoor advertisements, AlArabia provides up-to-date products and services applying the international standards and latest technologies, which include manufacturing, printing, maintaining and operating billboards.
Seventh Decimal is a company based in UAE and is specialized in designing and implementing technology solutions for trademarks, media agencies and consultancy firms. The company leverages its experience in mobile communications and mobility and digital media analysis to provide innovative solutions ready for use in spatial data, internet of things (IOT) and big data fields.
Gifts Spread in Riyadh Roads Unveiled
AlArabia Outdoor Advertising unveiled on Sunday its gift represented in 90 free-cost advertising campaigns on new digital “Mupis” for Saudi startups and small enterprises, which will be displayed starting September 23rd, 2020, on the occasion of the 90th anniversary of Saudi National Day. AlArabia inaugurated the new digital Mupis in the main crossroads in Riyadh, as it launched an initiative to digitalize all Mupis and 100 mupis were digitalized as an initial phase.
AlArabia gift came as part of its interest and care for social responsibility towards individuals and the startup sector. AlArabia has used to give to others in this industry in order to achieve the goals of Saudi Vision 2030 that enhance the concept of social responsibility in a way that serves the country and the society alike.
Mohamed AlKhereiji, CEO of AlArabia, said that the company is substantially attentive to launching initiatives during significant national events, ahead of which is the Saudi National Day that represents a historical depth for Saudis and touches the heart of every citizen and resident. He added that the main objective of such gifts is for us to confirm the importance of the 90th Saudi National Day and the necessity to interact with it as it represents an occasion that has its echo in the hearts of Saudi citizens. Furthermore, as we live in safety, security and stability, we should have a role to play, interact socially and offer what we can to our country, sons and daughters.
AlKhereiji confirmed that the AlArabia has not ceased to launch initiatives directed for individuals, representing a priority within the journey of the company. Moreover, our initiatives cover the business sector, specifically startups and small enterprises. We firmly believe that such national businesses need support to continue their journey and achieve their goals.
thanks and appreciation to CMA, Tadawul, Ministry of Commerce
AlKhereiji: The approval of AlArabia offering enhances opportunities to
increase investment in the Advertising Sector
AlKhereiji indicated that the offering will contribute to increasing the market depth of advertising, content, and publishing industry by enabling national companies to move forward within the framework of digital transformation, increasing the Saudization percentage of this industry, achieving strong investment response, and contributing to transforming traditional advertising media into smart interactive digital means. This contribution is a significant addition to the smart city model that the company has strived to achieve.
“Investments in advertising, content, and publishing industry has witnessed a steady progress locally and globally and has realized profitable returns as an anchor for all government directions and initiatives. The Kingdom devotes greater attention to this industry for its effective impact on the future of promising investments within simple and feasible regulatory environments,” AlKhereiji added.
AlKhereiji also clarified that the Arabian Contracting Services (“AlArabia”) aspires to transparently share its directions and success journey with investors and the community to bring about a qualitative transformation with regard to local and international investments in the advertising and media industry. The company also aspires to introduce the national capabilities in this industry; develop the best products; and enhance its opportunities to attract local and global investments in order to achieve the objectives of the Saudi Vision 2030 initiatives.
Concluding his statement, AlKhereiji thanked the CMA, Tadawul, and Ministry of Commerce for their tireless efforts to support the active national companies in offering their shares in the market in order to increase and promote investments in all significant economic sectors, of which the advertising and media sector is a fundamental part.
In the presence of His Royal Highness, Prince Turki bin
Mohamed bin Fahad...
AlArabia Outdoor Advertising offers one million Saudi Riyals support to
“Benaa” association Campaings
HRH Prince Turki bin Mohamed bin Fahad, Minister of State, Member of the Council of Ministers of Saudi Arabia, and the Chairperson of the Board of Directors of Charity association for Orphans Care in the Eastern Region (Benaa) attended the signing of the partnership agreement between the Charity association for Orphans Care in the Eastern Region (Benaa) and AlArabia Outdoor Advertising on Wednesday, in the presence of the Director-General of the Charity association for Orphans Care in the Eastern Region (Benaa) Abdullah bin Rashid Al-Khalidi and the CEO of AlArabia Outdoor Advertising, Mohammad bin Abdulelah AlKhereiji. The memorandum of cooperation aims to spread the association's one million campaigns value through digital smart road billboards based on both parties' view of the importance of supporting and developing the social responsibility in serving the community and strengthening the role of the private sector towards social responsibility.
The CEO of AlArabia Outdoor Advertising expressed his sincere gratitude to HRH Prince Turki bin Mohammed bin Fahad for his keenness to realize the integration between the various parties in order to develop the charitable sector and pave the way for long-term partnerships between the leading companies and the association. He also mentioned that the philanthropy work comes on the top priorities and principles of the company.
AlArabia Outdoor Advertising confirmed its commitment to support the charitable organizations in the Kingdom in order to play their societal and humanitarian role in serving all sectors of society. It also expressed its happiness to conclude the memorandum of partnership with the Charity association for Orphans Care in the Eastern Region (Benaa) and its willingness to work with the association to meet its aspirations and community-based objectives.
follow-up and attention of AlArabia Outdoor Advertising CEO and personnel
The Saudi 88th National Day stunningly celebrated by AlArabia Outdoor
Al Jazeera/Ahmed Al Salis
AlArabia Outdoor Advertising participated stunningly in the Saudi Arabia's 88th National Day celebrations by placing various distinct forms of digital and other banners at the roads of Riyadh and Jeddah.
AlArabia developed various designs and impressive phrases related to this important national event, by virtue of the support and attention of the CEO Mohamed bin Abdulelah AlKhereiji, and the continuous efforts of all the company's employees.
Outdoor Advertising is the official partner of the 33rd Janadriyah Festival
AlKhereiji: "AlArabia honoring by the Custodian of the Two Holy Mosques is an additional support for the national companies by our wise leadership”.
AlArabia Outdoor Advertising was honored by the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud, for its contribution in supporting and sponsoring the 33rd Janadriyah National Festival for Heritage and Culture.
Mohamed bin Abdulelah AlKhereiji, AlArabia Outdoor Advertising CEO, expressed his pride and gratitude for the Custodian of the Two Holy Mosques for honoring the company. He stated that the honoring from the part of the leaders of our country is not surprising as they have been continuously supporting and encouraging all national companies, which in turn endeavor to return the favor to their homeland through sponsoring and supporting of such national festivals and events. He added that "This honoring motivates us in AlArabia Outdoor Advertising to sponsor more social responsibility programs."
He also said that "In addition to carrying out our main business activities, serving our Saudi homeland and society is one of the most essential priorities of AlArabia Outdoor Advertising."
The Minister of Interior Honors "AlArabia Outdoor Advertising" as a Partner in
King Abdulaziz Falconry Festival.
In support of the national culture, heritage and the Arab identity, AlArabia Outdoor Advertising took part in King Abdulaziz Falcony Heritage Festival that entered the Guinness Encyclopedia as the world's biggest falconry contest, marking the participation of 1723 falcons.
HRH, Prince Abdulaziz bin Saud bin Nayef bin Abdulaziz, Minister of Interior and Chairman of the Board of Directors of Saudi Falcons Club honored AlArabia Outdoor Advertising, being a partner in the recently concluded King Abdulaziz Falconry Festival.
Al Aarabia CEO, Mohammed AlKhereiji, received the honoring and stressed that this partnership is a support for the authentic Arab heritage of the high-profile sport of falcons which receives a considerable attention at all levels in the Gulf region. Accordingly, AlArabia Outdoor Advertising participated in this event for its interest in this type of sports, backing the state tireless efforts to develop many areas and sectors, in realization of the Saudi Vision 2030 supported by the Custodian of the Two Holy Mosques King Salman bin Abdulaziz and HRH Crown Prince Mohammed bin Salman.
Nasser bin Abdul Aziz Al-Dawood, the Deputy Minister of Interior honors "Al
Arabia Outdoor Advertising" as a partner in the Traffic Safety Conference
HRH Prince Abdulaziz bin Saud bin Nayef bin Abdulaziz, Minister of Interior, honored Al Arabia Outdoor Advertising, being a supportive partner in the Traffic Safety Conference.
AlArabia CEO, Mohamed AlKhereiji, who received the honoring, said that "Supporting and sponsoring such national events is part of the social responsibility that we are proud to introduce as we believe that it will contribute to achieving a brighter future for our homeland".
AlKhereiji underlined that “Through its young creative Saudi personnel, the company seeks to utilize its billboards spread across Saudi cities and allocate part of them to display creative, untraditional traffic awareness campaigns".
AlKhereiji: The honoring by the Custodian of the Two Holy Mosques is a great
support for national companies
King Salman bin Abdulaziz, the Custodian of the Two Holy Mosques honored AlArabia Outdoor Advertising (“AlArabia”), represented by its CEO, Mohamed bin Abdul Ilah AlKhereiji, for its contribution to supporting and sponsoring the King Abdulaziz Camel Festival.
King Abdulaziz Camel Festival is an annual cultural, economic, sports, and entertainment festival organized by the Camel Club in the Kingdom under the patronage of the monarch. It aims to promote the camel heritage in the Saudi, Arab, and Islamic cultures, and provide a cultural, tourism, sports, entertainment, and economic destinations with regard to camels and their heritage.
AlKhereiji expressed his pride and gratitude for the honoring by the Custodian of the Two Holy Mosques, emphasizing that honoring received from our leaders is not surprising to us. They have always been supportive to all national companies, which strive to participate in any national event.
King Abdulaziz Camel Festival is organized by the Camel Club under the supervision of HRH crown Prince Mohammed Bin Salman. This confirms the paramount importance that the leadership places on linking the contemporary culture with the Arab heritage, which constitutes a significant part of the Saudi history and reflects the values and traditions derived from our culture and heritage.
“The honoring we received from the Custodian of the Two Holy Mosques is a great incentive for AlArabia to sponsor more social responsibility programs,” AlKhereiji added.
AlArabia, MBC, United MediaServices Sign Memorandums of Understanding
Memorandums of understanding were signed this Sunday noon time in Cairo between the United Media Services (UMS) Company on the one hand and AlArabia Outdoor Advertising (“AlArabia”) and the MBC Group (“MBC”) on the other hand.
The conference, which was held in one of the major hotels in Cairo, witnessed the execution of two memorandums of understanding. AlArabia and UMS signed the first MOU on the development of outdoor advertisement in Egypt, utilizing top notch technology in this industry.
The second MoU signed between MBC and UMS provides for the cooperation between the two entities in three areas the first of which is doubling the joint efforts to face hacking and the provision of the technological resources required to combat this negative phenomenon.
The cooperation in the second area aims at producing major dramas, while MBC in the third field will obtain the rights to utilize and distribute UMS productions outside Egypt. The execution of MOUs was attended by Mohamed AlKhereiji, AlArabia Outdoor Advertising CEO, Sam Burnett, MBC CEO, and Hassan Abdullah, UMS Board Chaiman as well as directors of company board.
AlArabia Enters into Partnership with Misk Art Institute
The Arabian Contracting Services (“AlArabia”), the platinum partner, launched “The World Sees Through Your Eyes” initiative during its participation in the Generational Dialogue Exhibition, held by Misk Art Institute at Durrat Al Riyadh during the period from October 30th to November 3rd, 2018.
Mohamed bin Abdulelah AlKhereiji, CEO of the Arabian Contracting Services, and chairperson of the Advertising Committee at Riyadh Chamber, said that AlArabia is proud to sponsor and support this significant artistic event and national talents of both genders.
"In addition to implementing its key to commercial activity, AlArabia launched this initiative as one of the essential tasks of its strategy to serve the Saudi community", he added.
Through this initiative, AlArabia – as a leading company in the advertising industry has endeavored to support, and further empower creative artists, including young men and women in the advertising industry.
The initiative aimed at supporting the Saudi youths in showing their creative capabilities in photography, and the top ten works will be displayed on AlArabia out-of-home billboards spread throughout the kingdom.
Supporting national young talents is not the first of its kind by AlArabia. In 2014, the company in cooperation with the Saudi Arabian Society for Culture and Arts (SASCA), organized the largest art exhibition in the Middle East at that time – the first exhibition of the Arab Arts Initiative. 80 artworks of those presented by Saudis were displayed on more than 3,600 out-of-home billboards throughout the Kingdom.
“Based on our belief in the importance of our social responsibility, and in cooperation with Misk Art Institute, we decided to hold this event as an initiative to serve the community and promote the art culture in our country through out-of-home billboards”. AlKhereiji said as he concluded his speech.
AlArabia Launches “Manhood Is a Responsibility” Campaign to Raise Awareness on
AlKhereiji: “We strive to provide community service campaigns in a creative way to reach the largest possible segments of the population.”
AlArabia, in cooperation with the Ministry of Health, launched an awareness campaign on prostate cancer, titled “Manhood is a Responsibility.” AlArabia has promoted the campaign in various streets in Riyadh, Jeddah, and Dammam, TV channels, and social media platforms.
“We launched the campaign to activate AlArabia’s social responsibility programs, and to complement the efforts of its team of creative Saudi youth who introduce the concept of launching community campaigns in an untraditional style to reach the largest possible segments of the population. Our campaign aimed at raising the awareness on prostate cancer, the most common type of tumor affecting men. Studies have shown that one in six men suffers from prostate cancer, and that people who have this type of cancer do not develop symptoms until after the age of 50, where their conditions worsen, leading to their death”. Mohamed bin Abdulelah AlKhereiji, CEO of AlArabia said.
He added that “Through this awareness campaign, we aim to encourage people to consult a doctor once any of the symptoms is observed, conduct early examination, and further the interaction and interest of the community in this disease by producing a campaign teaser advertisement that is surprising to community population segments and questioning them on what manhood means for them. AlKhereiji confirmed that manhood is a responsibility, and that health is the top priority of responsibilities. AlArabia has also published a prostate cancer slogan that is similar to the breast cancer awareness slogan” in order for prostate cancer to be remembered as like as the breast cancer.
It is worth mentioning that the campaign realized a high reach level throughout the Kingdom and social media influencers were actively engaged in the campaign to achieve Al Arabia’s goal in raising the community awareness and disseminating the early detection culture.