AlArabia Outdoor Advertising launched the initiative (Through Your Eyes #seenbyeveryone) during its participation in the Generations Dialogue exhibition organized by the Misk Art Institute at the Durrat Riyadh venue from October 30 to November 3, 2018, as the platinum partner for the event.

Mohamed Alkhereiji, the CEO of Al Arabia Outdoor Advertising and Chairman of the Advertising and Media Committee at the Riyadh Chamber of Commerce, expressed the company’s pride in sponsoring this significant art event and supporting national talent from both genders. He said, “This initiative aligns with the company’s strategy to serve the Saudi community, which is one of our core responsibilities in addition to our main business activities.”

The aim of the initiative is to support and empower creative young Saudi artists in the advertising sector, where the company is a leader. The initiative focuses on showcasing the photography talents of young Saudis, selecting the top ten submissions, which will be displayed on the company’s outdoor advertising boards across the Kingdom to support local talent.

This is not the first time AlArabia Outdoor Advertising has supported young national talents. In 2014, the company held the largest art exhibition in the Middle East at the time, in collaboration with the Arab Society for Culture and Arts, where 80 artworks by Saudi artists were printed on over 3,600 outdoor advertising boards across Saudi Arabia for public display.

Alkhereiji concluded, “Driven by our belief in our responsibility towards community service, we decided to execute this event as a community-driven initiative in collaboration with Misk Art Institute to promote art culture in our country through outdoor billboards along the roads.