Trends in OOH

Out-of-home media is an ongoing business that requires us to be innovative, fast, and creative. It consists of digital and static panels across outdoor spaces. AlArabia invests in large format and billboards, street furniture, and airport to serve the urban population and communicate effectively with captive commuter audiences on a regular basis.

OOH is a prominent medium in advertising. It reaches the consumers when they are close to the point of sale, when they are more receptive and when they are less distracted by other advertising mediums.