AlArabia for Outdoor Advertising and the General Authority for Roads have signed a revenue-sharing agreement for advertising opportunities on intercity roads in Saudi Arabia. The agreement, which spans 10 years, aims to enhance spending efficiency and stimulate investment. It also seeks to improve the quality and effectiveness of outdoor advertising on roads connecting cities across the Kingdom.

Additionally, the initiative aims to enhance user experience by fostering local content development in the road sector and increasing brand-consumer engagement through unique advertising spaces. These spaces will contribute to the aesthetic enhancement of urban landscapes by incorporating innovative billboard designs that align with Saudi Arabia’s environmental standards, including digital and interactive advertisements that accommodate a larger number of ads.

This agreement marks a strategic step toward the advancement of the outdoor advertising sector in the Kingdom, enhancing the visual experience for drivers, passengers, and travelers on intercity roads.