AlArabia Contracting Services Co. has signed a Memorandum of Understanding with Al Rai Media Group, a closed Kuwaiti joint-stock company, to cooperate in the advertising sector and contribute to the development of Kuwait’s advertising market.

The partnership aims to establish a strong strategic alliance to explore and develop opportunities across various advertising fields, supporting local market growth and leveraging the latest digital technologies and advanced interactive advertising solutions.

In this context, Mansour Alobaikan, CEO of AlArabia Contracting Services Co., expressed his pride in signing the MoU with Al Rai Media Group, emphasizing that the Kuwaiti advertising market represents a key strategic milestone within the company’s plans for regional expansion and entry into promising new markets.

Alobaikan added that the agreement aligns with the company’s strategy of building partnerships with well-established media institutions, noting that AlArabia Contracting Services Co.’s technical and creative capabilities, extensive network, and long-standing expertise will contribute to the growth of Kuwait’s advertising market in collaboration with Al Rai Media Group.

Meanwhile, Rashed Al Omairi, CEO of Al Rai Media Group, stated that signing the MoU marks the culmination of several months of joint efforts by both teams to study the market and available opportunities. He noted that this step aligns with Al Rai’s vision to localize its investments within Kuwait while attracting foreign investments that support the development of the advertising sector.

Al Omairi added that AlArabia Contracting Services Co. has extensive expertise in out-of-home advertising solutions and holds the largest market share in Saudi Arabia through airport and roadside advertising, in addition to its presence in other regional markets such as Dubai and Cairo. He emphasized that AlArabia Contracting Services Co.’s decision to enter the Kuwaiti market through Al Rai Media Group reflects the group’s position as one of Kuwait’s leading media institutions.

He concluded by affirming that this partnership will serve as a strong platform for exploring new growth opportunities and fostering innovation within Kuwait’s advertising market.