العربية
ALARABIA’S SOLUTIONS
AlArabia consistently delivers with cutting-edge out-of-home (OOH) solutions. Our commitment to innovation ensures we stay ahead in delivering tailored, effective, and memorable advertising experiences that resonate with modern consumers.
MEASUREMENTS AND AUDIENCE INSIGHTS
AlArabia is pioneering audience measurement for OOH advertising in Saudi Arabia. Using STREACH by Seventh Decimal, it exclusively analyzes billboard performance with advanced data science, marking a first in the Kingdom’s OOH industry. This innovation underscores AlArabia’s commitment to staying at the forefront of media advancements.
The tool measures reach, frequency, engagements along with providing demographic and behavioral audience insights of the campaign. In terms of geographic and audience effectiveness, the report can be processed to render results focusing on specific residential areas, streets, or audiences that might be relevant to out-of-home advertisers.
Each screen has its own methodology of metrics to be analyzed. AlArabia's clients today have the capability to scientifically measure exposure of their OOH campaign (pre, during and post campaign) upon their request.
CREATIVE SOLUTIONS
A new line under AlArabia is innovated to launch customized, smart, creative campaigns that create an unforgettable experience to build a long-lasting relationship between brands and their customers. Customize your campaign and create a smart, memorable experience with our latest state-of-the-art technologies. Because our clients deserve the best, our always-evolving technologies exceed expectations.
DYNAMIC CONTENT
Combined with developments in data and targets, dynamic creative content makes an OOH campaign more effective. It presents the right message, to the right person, at the right time.
Our smart Mupis gather data and generate reports of the viewers preferences, behaviors, and needs and are shared with clients in order to optimize their future campaigns accordingly.
With such technology, creating dynamic campaigns is now possible in Saudi Arabia.