CORPORATE SOCIAL RESPONSIBILITY
AlArabia for all
Corporate social responsibility is a social and national right that AlArabia accounts for and cares about. We strive to be the pioneers by serving the community, developing initiatives that help with the sustainable development, and contributing to the 2030 vision.
AlArabia Gift Campaign
On the 90th Saudi National Day, AlArabia launched a campaign across the country to support 90 startup businesses to overcome the limitations caused by Covid-19. AlArabia allocated 18 million Saudi Riyal to be distributed among the 90 winners.
Biggest Art Gallery in The World
AlArabia launched the biggest art gallery in the world on its billboards across the country to support young Saudi artists. The campaign helped raise awareness of hundreds of Saudi artists and thousands of artworks. It won six international awards and created international buzz.
BE A MAN
Prostate cancer has been steadily increasing in KSA as men avoid getting themselves checked. Therefore, AlArabia redefined manhood through a CSR campaign to encourage men to get themselves checked. The 360-campaign revealed that manhood means being responsible towards one’s family and health. It created buzz and raised awareness which led to a significant increase in early checkup numbers. The campaign caught the attention of the Kingdom’s Ministry of Health in which they offered their support.
THE CAMPAIGN WON 5 INTERNATIONAL AWARDS