AlArabia Outdoor Advertising, the leader in outdoor advertising, selected Streach by Seventh Decimal to be an exclusive platform that measures and provides visual data for its billboard network in KSA.

Streach is a platform specialized in spatial data analysis for the out of home public based on a patented technology and allocates location data from SDK GPS only. The platform refers to a set of mobility data to understand the exposure to outdoor media. Streach is the first platform to achieve an income from big data and is an outdoor intelligence platform that plans, procures and measures the outdoor media.

Streach platform will contribute to a qualitative progress in the out of home advertising by providing a comprehensive vision on clients behaviors and dividing them into populating and social categories. The program was designed based on the intellectual property analysis system which displays the details of measurement methodologies to measure the opportunity to see (OTS) using mobile devices locations and the mobile users journey routes.

On this occasion, Mohamed AlKhereiji, CEO of AlArabia said: “Throughout our 36 years of experience in advertisement industry, we have been proudly able to make a revolution in outdoor advertising as we convert it over decades to a strong and effective means of communication in KSA. We were able recently to digitalize the advertising media in participation with the most important suppliers from USA and UK to come up with the best technologies and programs. Moving forward, we have provided smart solutions for data provision. As a result, national and international advertisers will be able to launch outdoor measurable campaigns and provide accurate data that will help target the public effectively and know who views their advertising content.”

“We continue to provide support for the Saudi Future Cities Program which aims at building the identity of smart cities, improving their competitiveness with their peers, achieving sustainable urbanization and strengthening the human aspect in a way reflecting the goals of Saudi vision 2030.” AlKhereiji added.

“Streach has an experience of more than 18 months in research and development supported by the efforts exerted by most prospective thought leaders in outdoor media industry. We are keen today to launch this service in participation with AlArabia, the leading provider in outdoor media in the Middle East. Given the increase in the demand of transparency and methodologies that depend on data, the development is sought to introduce new capabilities and advanced indicators such as calling the trademark and the possibility to display it.”, Maud Moawad, CEO and Co-Founder of Seventh Decimal said.

Lowaa Hamada, the Co-Founder and Technical Manager of Seventh Decimal added: “We realized since day one that processing the measurement of outdoor media involves challenges that go beyond the capabilities of data management systems today. There are many complications affecting the measurement of accurate outdoor media using mobile locations signals, which requires modeling the location data to show population distribution and moving through a certain city. Therefore, Streach was has been established to do so.”

AlArabia Outdoor Advertising, established in 1983, with offices in all KSA cities, is the leader in outdoor advertising solutions that offer experience for the clients in many platforms. With more than 36 years of experience and 20 offices through the KSA, Al Arabia is committed to understand the stakeholder needs in order to launch effective outdoor advertising campaigns all over KSA. For the purpose of outdoor advertisements, AlArabia provides up-to-date products and services applying the international standards and latest technologies, which include manufacturing, printing, maintaining and operating billboards.

Seventh Decimal is a company based in UAE and is specialized in designing and implementing technology solutions for trademarks, media agencies and consultancy firms. The company leverages its experience in mobile communications and mobility and digital media analysis to provide innovative solutions ready for use in spatial data, internet of things (IOT) and big data fields.