ALARABIA ENTERS INTO PARTNERSHIP WITH MISK ART INSTITUTE
The Arabian Contracting Services (“AlArabia”), the platinum partner, launched “The World Sees Through Your Eyes” initiative during its participation in the Generational Dialogue Exhibition, held by Misk Art Institute at Durrat Al Riyadh during the period from October 30th to November 3rd, 2018.
Mohamed bin Abdulelah AlKhereiji, CEO of the Arabian Contracting Services, and chairperson of the Advertising Committee at Riyadh Chamber, said that AlArabia is proud to sponsor and support this significant artistic event and national talents of both genders.
“In addition to implementing its key to commercial activity, AlArabia launched this initiative as one of the essential tasks of its strategy to serve the Saudi community”, he added.
Through this initiative, AlArabia – as a leading company in the advertising industry has endeavored to support, and further empower creative artists, including young men and women in the advertising industry.
The initiative aimed at supporting the Saudi youths in showing their creative capabilities in photography, and the top ten works will be displayed on AlArabia out-of-home billboards spread throughout the kingdom.
Supporting national young talents is not the first of its kind by AlArabia. In 2014, the company in cooperation with the Saudi Arabian Society for Culture and Arts (SASCA), organized the largest art exhibition in the Middle East at that time – the first exhibition of the Arab Arts Initiative. 80 artworks of those presented by Saudis were displayed on more than 3,600 out-of-home billboards throughout the Kingdom.
“Based on our belief in the importance of our social responsibility, and in cooperation with Misk Art Institute, we decided to hold this event as an initiative to serve the community and promote the art culture in our country through out-of-home billboards”. AlKhereiji said as he concluded his speech.