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APPEAL TO THE WHOLE MARKET WITH ONE MEDIUM

Urban Population

People are always spending time outside their homes; thus, OOH generates mass reach quickly. Consumers tend to be 33% more alerted when they’re outside their homes, which leads to lasting impressions. 

العربية 

URBAN POPULATION

OOH media formats surround and reach consumers during the 70% of their day spent away from home. As people go out and about, commuting or shopping, they are exposed to OOH mediums.

Percentage urban by region and subregion

2018 United Nations, DESA, Population Division. Licensed under Creative Commons license CCBY 3.0 IGO

The urban population is the core of every city. Citizens spend most of their times out of their homes. OOH is and always will be the main and most important media in the advertising field for its ability to reach mass audiences at all times. It influences their choices and decisions, and it is non-skippable.