APPEAL TO THE WHOLE MARKET WITH ONE MEDIUM
People are always spending time outside their homes; thus, OOH generates mass reach quickly. Consumers tend to be 33% more alerted when they’re outside their homes, which leads to lasting impressions.
OOH media formats surround and reach consumers during the 70% of their day spent away from home. As people go out and about, commuting or shopping, they are exposed to OOH mediums.
The urban population is the core of every city. Citizens spend most of their times out of their homes. OOH is and always will be the main and most important media in the advertising field for its ability to reach mass audiences at all times. It influences their choices and decisions, and it is non-skippable.