ALARABIA WINS A BID FOR BRIDGES AND TUNNELS IN JEDDAH
AlArabia Outdoor Advertising Company announced today, Tuesday, 15 February 2022G, that it has won a new bid in Jeddah, which underlines its leadership in the outdoor advertising industry. This step is also part of AlArabia’s strategy to expand its activities in advertising using the state-of-the-art technologies. The win comes after a number of successes AlArabia achieved last year, most notably the establishment of a company in the outdoor advertising sector in the Arab Republic of Egypt.
The bid included the installation of 40 high-definition advertising screens featuring modern technologies on Jeddah’s bridges and tunnels at a total value of SAR 1,000,160,000 for a period of 10 years. Such an opportunity enables AlArabia to take advantage of enhancing the aesthetic aspects of the Kingdom cities, which will reflect positively on them, improve the experience of their visitors, and enhance the Company’s competitive advantage and increase its market share.
Mr. Mohamed AlKhereiji, CEO of AlArabia, said: “Outdoor advertising is the most prominent means of advertising today, thanks to the modern technologies and artificial intelligence. It is one of the most important channels for the success of campaigns and reaching the target audience. It also adds a touch of beauty and an imprint for the city’s identity. Hence, we, in AlArabia, are always keen to compete and win projects that align with our strategic direction to provide digital products that serve customers and cities to match the most prominent global platforms, thus enhancing the growth of the advertising industry in the Kingdom”.
AlArabia is a leading national company in the Out-of-Home advertising industry in the region. It ranked the 12th among the world’s top outdoor advertising companies. It has more than 19,000 billboards that shine in most regions of the Kingdom. AlArabia strives to change the advertising concepts of billboards located in vital fields and on the main roads to build smart, dynamic, and digital cities, possessing all competitive elements at the international level.