AlArabia launched its initiative for Founding Day on February 22^nd, 2023. In celebration of the Kingdom history and heritage through its outdoor screens that spread around KSA. In this campaign AlArabia collaborated with its clients to change the colors of all ads on the streets to the visual identity of Founding Day to give a feel of advertisement back in 1727.

On this occasion, CEO tweeted about Founding Day and the initiative saying “In celebration of Founding Day AlArabia screens that are spread around the Kingdom with all its advertisements turned into the colors of #Foundation_Day visual identity. Thanks to everyone who supported the success of our campaign, we are so grateful.”