Al Arabia participated with its huge screens at the opening ceremony of BLVD on Saturday October 22^nd. BLVD opened their doors to welcome Riyadh Season ‘22 visitors with an amazing ceremony, fireworks and entertaining shows that took the visitors beyond their imagination.  

Moreover, Riyadh season has created a new zone which considered as extended of BLVD called “Boulevard World”. It is a premier entertainment zone suitable for families and individuals who are into traveling, exploring, and playing. Each zone will take you to that specific country, and totally let you have your tourist moment at each site. All countries will have the related music, architecture, and authentic food to perfect your visit. The list of countries to be featured are: USA, France, Italy, Morocco, Greece, India, China, Japan, Spain, and Mexico. Get ready for a trip around the world guys! Because that’s exactly what’s happening at Boulevard World.

AlArabia the leader in out-of-home advertisement sector signed two exclusive agent agreements for advertisement services in the region. First agreement with Elan Media as it appoints AlArabia to be the exclusive representative in outdoor advertising portfolios and acquires exclusive rights to pinpoint and attract customers and businesses in the local market in Kingdom of Saudi Arabia, Egypt, Bahrain, and Kuwait during the FIFA World Cup 2022 held in Qatar. Second agreement is with Elevision Media, a leading digital advertisement company for residential and office complexes that owns all the advertisement rights of the Dubai International Financial Center (DIFC), to be the exclusive agent to advertise at Dubai International Financial Center (DIFC) and its areas for 7 years.

CEO of AlArabia Mr. Mohamed AlKhereiji said “These agreements are a part of AlArabia’s leadership in the outdoor advertisement sector in the region with its extended expertise for more than 40 years, we are happy to collaborate with Elan Media to enrich advertising revenues during FIFA World Cup 2022 in four countries. In addition, our cooperation with Elevision Media is part of the company’s direction in expanding its digital network in the region in a way that serves our local and regional clients.” 

Elan Media and Elevision Media will deliver the media and advertising platforms during a specific period and in accordance with terms of the approved media plan. 

Moreover, the agreement included the possibility of AlArabia to obtain the majority stake in Elevision Media, to expand in the region and increase its advertising network, and to strengthen the company’s strategy to invest in digital screens, whereas major developments in this regard will be disclosed in due course.

Dubai International Financial Center (DIFC) is an important attraction in the Middle East, Africa, and South Asia regions, as it consists of a diverse array of renowned group of retail and dinning venues, dynamic and cultural artistic scenery, and high-end apartments, as well as hotels and public spaces. It is considered as the most popular business destination in Dubai. 

AlArabia is the leading national company in the outdoor advertising industry in the region since 1983, and it occupies the 11^th place in the world amongst the outdoor advertising companies. It aims to change the concept of digital advertisement located in vital fields and on main roads to build smart dynamic and digital cities that owns all the competitive elements on an international level.

In addition, “Elan Media” is one of the leading advertising group companies in Qatar founded in 2004 to keep abreast and develop the advertising industry, it has many outdoor and indoor advertising and media platforms in Qatar.

AlArabia Outdoor Advertising Company announced today, Tuesday, 15 February 2022G, that it has won a new bid in Jeddah, which underlines its leadership in the outdoor advertising industry. This step is also part of AlArabia’s strategy to expand its activities in advertising using the state-of-the-art technologies. The win comes after a number of successes AlArabia achieved last year, most notably the establishment of a company in the outdoor advertising sector in the Arab Republic of Egypt.

The bid included the installation of 40 high-definition advertising screens featuring modern technologies on Jeddah’s bridges and tunnels at a total value of SAR 1,000,160,000 for a period of 10 years. Such an opportunity enables AlArabia to take advantage of enhancing the aesthetic aspects of the Kingdom cities, which will reflect positively on them, improve the experience of their visitors, and enhance the Company’s competitive advantage and increase its market share.

Mr. Mohamed AlKhereiji, CEO of AlArabia, said: “Outdoor advertising is the most prominent means of advertising today, thanks to the modern technologies and artificial intelligence. It is one of the most important channels for the success of campaigns and reaching the target audience. It also adds a touch of beauty and an imprint for the city’s identity. Hence, we, in AlArabia, are always keen to compete and win projects that align with our strategic direction to provide digital products that serve customers and cities to match the most prominent global platforms, thus enhancing the growth of the advertising industry in the Kingdom”.

AlArabia is a leading national company in the Out-of-Home advertising industry in the region. It ranked the 12^th among the world’s top outdoor advertising companies. It has more than 19,000 billboards that shine in most regions of the Kingdom. AlArabia strives to change the advertising concepts of billboards located in vital fields and on the main roads to build smart, dynamic, and digital cities, possessing all competitive elements at the international level.

Arabian Contracting Services Company, a pioneer in the outdoor advertising industry, signed on Wednesday, 8 December 2021, in Cairo, the first regional partnership outside the Kingdom with United Media Services Company to establish an Egyptian joint stock company with the aim of making a qualitative digital shift in the development of outdoor advertising sector in the Arab Republic of Egypt.

The signing took place in the presence of the CEO of AlArabia, Mr. Mohamed AlKhereiji, and the Chairman of the Board of Directors of the United Media Services Company, Mr. Hassan Al-Sayed. The 25-year partnership included the installation and operation of at least 120 billboards characterized by their ability to measure and analyze the results of public access. The partnership also includes that AlArabia supervises, manages, and operates all stages of the advertising process that enables advertisers to reach their audience within the Arab Republic of Egypt, starting from installation and reaching advertisers until the advertisement appears on the screens for all to see.

This partnership comes within the framework of the strategic direction pursued by AlArabia to grow and expand in the Middle East after successful completion of the initial public offering (IPO) in the Saudi Stock Exchange, where AlArabia seeks to take the lead in providing Out-of-Home advertising services in the Middle East, in addition to its endeavor to represent its billboards as smart masterpieces, that adds to the beauty of cities and serves their residents and visitors.

AlArabia is a leading national company in the Out-of-Home advertising industry in the region. It ranked the 12^th among the world’s top outdoor advertising companies. It has more than 19,000 billboards that shine in most regions of the Kingdom. AlArabia strives to change the advertising concepts of billboards located in vital fields and on the main roads to build smart, dynamic, and digital cities, possessing all competitive ingredients at the international level.

Arabian Contracting Services Company, the leading company in the Out-of-Home advertising industry, announced today, Monday November 1^st, 2021, the launch of 179 interactive 3D digital display screens in conjunction with the opening of Boulevard RUH City, a Riyadh Season 2021 zone, through which AlArabia provides many services that enable visitors to use touch features, get directions, information, and services easily, with the ability to connect to free high-speed Wi-Fi.

The screens provided by AlArabia for Riyadh Season in the year of 2022 are the largest of their kind in the Middle East. Their total size exceeds 8,000 square meters and equipped with the latest advanced technologies that features a high definition 4K resolution. The different shapes and colors of the billboards reflect the identity of every area in Riyadh Season. 82 of them are spread in the Boulevard Square area, while the other 97 screens are spread in the rest of the Riyadh Season’s zones.

AlArabia is present to serve the sports audience in Al Nasr and Al Hilal cafes located in Boulevard RUH City through its billboards that broadcasts live matches, to enable the fans of the two clubs to enjoy entertainment activities and watch the strongest sports competitions at the same time from the heart of the Boulevard.

All screens for the Riyadh Season, which began on October 20, were installed in a record time of no more than thirty days. AlArabia’s team manages these huge smart screens from one control room, which reflects the Company’s unique technical capabilities in leading the outdoor advertising sector.

AlArabia is a leading national company in the Out-of-Home advertising industry in the region. It ranked the 12^th among the world’s top outdoor advertising companies. It has more than 19,000 billboards that shine in most regions of the Kingdom. AlArabia strives to change the advertising concepts of billboards located in vital fields and on the main roads to build smart, dynamic, and digital cities, possessing all competitive elements at the international level.

HRH Prince Turki bin Mohamed bin Fahad, Minister of State, Member of the Council of Ministers of Saudi Arabia, and the Chairperson of the Board of Directors of Charity association for Orphans Care in the Eastern Region (Benaa) attended the signing of the partnership agreement between the Charity association for Orphans Care in the Eastern Region (Benaa) and AlArabia Outdoor Advertising on Wednesday, in the presence of the Director-General of the Charity association for Orphans Care in the Eastern Region (Benaa) Abdullah bin Rashid Al-Khalidi and the CEO of AlArabia Outdoor Advertising, Mohammad bin Abdulelah AlKhereiji. The memorandum of cooperation aims to spread the association’s one million campaigns value through digital smart road billboards based on both parties’ view of the importance of supporting and developing the social responsibility in serving the community and strengthening the role of the private sector towards social responsibility.

The CEO of AlArabia Outdoor Advertising expressed his sincere gratitude to HRH Prince Turki bin Mohammed bin Fahad for his keenness to realize the integration between the various parties in order to develop the charitable sector and pave the way for long-term partnerships between the leading companies and the association. He also mentioned that the philanthropy work comes on the top priorities and principles of the company.

AlArabia Outdoor Advertising confirmed its commitment to support the charitable organizations in the Kingdom in order to play their societal and humanitarian role in serving all sectors of society. It also expressed its happiness to conclude the memorandum of partnership with the Charity association for Orphans Care in the Eastern Region (Benaa) and its willingness to work with the association to meet its aspirations and community-based objectives.

AlKhereiji indicated that the offering will contribute to increasing the market depth of advertising, content, and publishing industry by enabling national companies to move forward within the framework of digital transformation, increasing the Saudization percentage of this industry, achieving strong investment response, and contributing to transforming traditional advertising media into smart interactive digital means. This contribution is a significant addition to the smart city model that the company has strived to achieve.

“Investments in advertising, content, and publishing industry has witnessed a steady progress locally and globally and has realized profitable returns as an anchor for all government directions and initiatives. The Kingdom devotes greater attention to this industry for its effective impact on the future of promising investments within simple and feasible regulatory environments,” AlKhereiji added.

AlKhereiji also clarified that the Arabian Contracting Services (“AlArabia”) aspires to transparently share its directions and success journey with investors and the community to bring about a qualitative transformation with regard to local and international investments in the advertising and media industry. The company also aspires to introduce the national capabilities in this industry; develop the best products; and enhance its opportunities to attract local and global investments in order to achieve the objectives of the Saudi Vision 2030 initiatives.

Concluding his statement, AlKhereiji thanked the CMA, Tadawul, and Ministry of Commerce for their tireless efforts to support the active national companies in offering their shares in the market in order to increase and promote investments in all significant economic sectors, of which the advertising and media sector is a fundamental part.

Memorandums of understanding were signed this Sunday noon time in Cairo between the United Media Services (UMS) Company on the one hand and AlArabia Outdoor Advertising (“AlArabia”) and the MBC Group (“MBC”) on the other hand.

The conference, which was held in one of the major hotels in Cairo, witnessed the execution of two memorandums of understanding. AlArabia and UMS signed the first MOU on the development of outdoor advertisement in Egypt, utilizing top notch technology in this industry.

The second MoU signed between MBC and UMS provides for the cooperation between the two entities in three areas the first of which is doubling the joint efforts to face hacking and the provision of the technological resources required to combat this negative phenomenon.

The cooperation in the second area aims at producing major dramas, while MBC in the third field will obtain the rights to utilize and distribute UMS productions outside Egypt. The execution of MOUs was attended by Mohamed AlKhereiji, AlArabia Outdoor Advertising CEO, Sam Burnett, MBC CEO, and Hassan Abdullah, UMS Board Chaiman as well as directors of company board.