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Al Arabia OOH Participated at BLVD opening ceremony
October 1, 2022by Hafez Rastnawinews

Al Arabia OOH Participated at BLVD opening ceremony

Al Arabia OOH Participated at BLVD opening ceremony

Al Arabia participated with its huge screens at the opening ceremony of BLVD on Saturday October 22nd. BLVD opened their doors to welcome Riyadh Season ‘22 visitors with an amazing ceremony, fireworks and entertaining shows that took the visitors beyond their imagination.  

Moreover, Riyadh season has created a new zone which considered as extended of BLVD called “Boulevard World”. It is a premier entertainment zone suitable for families and individuals who are into traveling, exploring, and playing. Each zone will take you to that specific country, and totally let you have your tourist moment at each site. All countries will have the related music, architecture, and authentic food to perfect your visit. The list of countries to be featured are: USA, France, Italy, Morocco, Greece, India, China, Japan, Spain, and Mexico. Get ready for a trip around the world guys! Because that’s exactly what’s happening at Boulevard World.

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AlArabia Expands its Advertisement Network in UAE and Qatar
June 26, 2022by Hafez Rastnawinews

AlArabia Expands its Advertisement Network in UAE and Qatar

ALARABIA EXPANDS ITS ADVERTISEMENT NETWORK IN UAE AND QATAR

AlArabia the leader in out-of-home advertisement sector signed two exclusive agent agreements for advertisement services in the region. First agreement with Elan Media as it appoints AlArabia to be the exclusive representative in outdoor advertising portfolios and acquires exclusive rights to pinpoint and attract customers and businesses in the local market in Kingdom of Saudi Arabia, Egypt, Bahrain, and Kuwait during the FIFA World Cup 2022 held in Qatar. Second agreement is with Elevision Media, a leading digital advertisement company for residential and office complexes that owns all the advertisement rights of the Dubai International Financial Center (DIFC), to be the exclusive agent to advertise at Dubai International Financial Center (DIFC) and its areas for 7 years.

CEO of AlArabia Mr. Mohamed AlKhereiji said “These agreements are a part of AlArabia’s leadership in the outdoor advertisement sector in the region with its extended expertise for more than 40 years, we are happy to collaborate with Elan Media to enrich advertising revenues during FIFA World Cup 2022 in four countries. In addition, our cooperation with Elevision Media is part of the company’s direction in expanding its digital network in the region in a way that serves our local and regional clients.” 

Elan Media and Elevision Media will deliver the media and advertising platforms during a specific period and in accordance with terms of the approved media plan. 

Moreover, the agreement included the possibility of AlArabia to obtain the majority stake in Elevision Media, to expand in the region and increase its advertising network, and to strengthen the company’s strategy to invest in digital screens, whereas major developments in this regard will be disclosed in due course.

Dubai International Financial Center (DIFC) is an important attraction in the Middle East, Africa, and South Asia regions, as it consists of a diverse array of renowned group of retail and dinning venues, dynamic and cultural artistic scenery, and high-end apartments, as well as hotels and public spaces. It is considered as the most popular business destination in Dubai. 

AlArabia is the leading national company in the outdoor advertising industry in the region since 1983, and it occupies the 11th place in the world amongst the outdoor advertising companies. It aims to change the concept of digital advertisement located in vital fields and on main roads to build smart dynamic and digital cities that owns all the competitive elements on an international level.

In addition, “Elan Media” is one of the leading advertising group companies in Qatar founded in 2004 to keep abreast and develop the advertising industry, it has many outdoor and indoor advertising and media platforms in Qatar.

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AlArabia Wins a Bid for Bridges and Tunnels in Jeddah
May 19, 2022by Hafez Rastnawinews

AlArabia Wins a Bid for Bridges and Tunnels in Jeddah

ALARABIA WINS A BID FOR BRIDGES AND TUNNELS IN JEDDAH

AlArabia Outdoor Advertising Company announced today, Tuesday, 15 February 2022G, that it has won a new bid in Jeddah, which underlines its leadership in the outdoor advertising industry. This step is also part of AlArabia’s strategy to expand its activities in advertising using the state-of-the-art technologies. The win comes after a number of successes AlArabia achieved last year, most notably the establishment of a company in the outdoor advertising sector in the Arab Republic of Egypt.

The bid included the installation of 40 high-definition advertising screens featuring modern technologies on Jeddah’s bridges and tunnels at a total value of SAR 1,000,160,000 for a period of 10 years. Such an opportunity enables AlArabia to take advantage of enhancing the aesthetic aspects of the Kingdom cities, which will reflect positively on them, improve the experience of their visitors, and enhance the Company’s competitive advantage and increase its market share.

Mr. Mohamed AlKhereiji, CEO of AlArabia, said: “Outdoor advertising is the most prominent means of advertising today, thanks to the modern technologies and artificial intelligence. It is one of the most important channels for the success of campaigns and reaching the target audience. It also adds a touch of beauty and an imprint for the city’s identity. Hence, we, in AlArabia, are always keen to compete and win projects that align with our strategic direction to provide digital products that serve customers and cities to match the most prominent global platforms, thus enhancing the growth of the advertising industry in the Kingdom”.

AlArabia is a leading national company in the Out-of-Home advertising industry in the region. It ranked the 12th among the world’s top outdoor advertising companies. It has more than 19,000 billboards that shine in most regions of the Kingdom. AlArabia strives to change the advertising concepts of billboards located in vital fields and on the main roads to build smart, dynamic, and digital cities, possessing all competitive elements at the international level.

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AlArabia Outdoor Advertising Signs the First Regional Partnership outside the Kingdom to Establish a Joint Stock Company in the Advertising Sector
December 5, 2021by Hafez Rastnawinews

AlArabia Outdoor Advertising Signs the First Regional Partnership outside the Kingdom to Establish a Joint Stock Company in the Advertising Sector

ALARABIA OUTDOOR ADVERTISING SIGNS THE FIRST REGIONAL PARTNERSHIP OUTSIDE THE KINGDOM TO ESTABLISH A JOINT STOCK COMPANY IN THE ADVERTISING SECTOR

Arabian Contracting Services Company, a pioneer in the outdoor advertising industry, signed on Wednesday, 8 December 2021, in Cairo, the first regional partnership outside the Kingdom with United Media Services Company to establish an Egyptian joint stock company with the aim of making a qualitative digital shift in the development of outdoor advertising sector in the Arab Republic of Egypt.

The signing took place in the presence of the CEO of AlArabia, Mr. Mohamed AlKhereiji, and the Chairman of the Board of Directors of the United Media Services Company, Mr. Hassan Al-Sayed. The 25-year partnership included the installation and operation of at least 120 billboards characterized by their ability to measure and analyze the results of public access. The partnership also includes that AlArabia supervises, manages, and operates all stages of the advertising process that enables advertisers to reach their audience within the Arab Republic of Egypt, starting from installation and reaching advertisers until the advertisement appears on the screens for all to see.

This partnership comes within the framework of the strategic direction pursued by AlArabia to grow and expand in the Middle East after successful completion of the initial public offering (IPO) in the Saudi Stock Exchange, where AlArabia seeks to take the lead in providing Out-of-Home advertising services in the Middle East, in addition to its endeavor to represent its billboards as smart masterpieces, that adds to the beauty of cities and serves their residents and visitors.

AlArabia is a leading national company in the Out-of-Home advertising industry in the region. It ranked the 12th among the world’s top outdoor advertising companies. It has more than 19,000 billboards that shine in most regions of the Kingdom. AlArabia strives to change the advertising concepts of billboards located in vital fields and on the main roads to build smart, dynamic, and digital cities, possessing all competitive ingredients at the international level.

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AlArabia, a pioneer in the outdoor advertising industry, launches the largest billboards in the Middle East in Riyadh Season
November 5, 2021by Hafez Rastnawinews

AlArabia, a pioneer in the outdoor advertising industry, launches the largest billboards in the Middle East in Riyadh Season

ALARABIA, A PIONEER IN THE OUTDOOR ADVERTISING INDUSTRY, LAUNCHES THE LARGEST BILLBOARDS IN THE MIDDLE EAST IN RIYADH SEASON

Arabian Contracting Services Company, the leading company in the Out-of-Home advertising industry, announced today, Monday November 1st, 2021, the launch of 179 interactive 3D digital display screens in conjunction with the opening of Boulevard RUH City, a Riyadh Season 2021 zone, through which AlArabia provides many services that enable visitors to use touch features, get directions, information, and services easily, with the ability to connect to free high-speed Wi-Fi.

The screens provided by AlArabia for Riyadh Season in the year of 2022 are the largest of their kind in the Middle East. Their total size exceeds 8,000 square meters and equipped with the latest advanced technologies that features a high definition 4K resolution. The different shapes and colors of the billboards reflect the identity of every area in Riyadh Season. 82 of them are spread in the Boulevard Square area, while the other 97 screens are spread in the rest of the Riyadh Season’s zones.

AlArabia is present to serve the sports audience in Al Nasr and Al Hilal cafes located in Boulevard RUH City through its billboards that broadcasts live matches, to enable the fans of the two clubs to enjoy entertainment activities and watch the strongest sports competitions at the same time from the heart of the Boulevard.

All screens for the Riyadh Season, which began on October 20, were installed in a record time of no more than thirty days. AlArabia’s team manages these huge smart screens from one control room, which reflects the Company’s unique technical capabilities in leading the outdoor advertising sector.

AlArabia is a leading national company in the Out-of-Home advertising industry in the region. It ranked the 12th among the world’s top outdoor advertising companies. It has more than 19,000 billboards that shine in most regions of the Kingdom. AlArabia strives to change the advertising concepts of billboards located in vital fields and on the main roads to build smart, dynamic, and digital cities, possessing all competitive elements at the international level.

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AlArabia Celebrates KSA 91st National Day
September 5, 2021by Hafez Rastnawinews

AlArabia Celebrates KSA 91st National Day

ALARABIA CELEBRATES KSA 91ST NATIONAL DAY

In celebration of KSA’s 91st National Day, Mr. Mohamed AlKhereiji, CEO of AlArabia, announced a national initiative led by AlArabia in cooperation with its partners and clients, to stop all outdoor advertisements on AlArabia billboards across the Kingdom to be adorned with phrases and slogans dedicated to this occasion, along with projecting the sword and palm logo on all the billboards.

 

The initiative aims to enhance the role of the private sector in promoting social responsibility and stimulating the sense of patriotism and belonging among individuals to participate in this dear memory to everyone’s hearts.

 

The CEO announced the initiative through his personal Twitter account saying, “On the occasion of the 91st National Day, commercial advertisements will be stopped on our screens across the Kingdom, and our advertising partners will be prompted to replace them with messages and promotions dedicated to this dear occasion”.

 

AlArabia is a leading national company in the Out-of-Home advertising industry, and it has more than 19,000 advertising billboards that shine in most regions of the Kingdom.

 

AlArabia highlights the important role of our success partners in the regional municipalities through their continuous and ongoing support in developing and facilitating everything related to the outdoor advertising industry in line with the Kingdom’s Vision 2030 and the digital development that the Kingdom is pursuing to be in tandem with the advanced world countries in all fields.

 

AlArabia is also extending its special thanks to the Riyadh Municipality for its continuous cooperation and efforts in overcoming obstacles and its unlimited quest to make Riyadh a smart digital city.

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In the presence of his royal highness, prince Turki bin Mohamed bin Fahad…
July 27, 2021by Hafez Rastnawinews

In the presence of his royal highness, prince Turki bin Mohamed bin Fahad…

IN THE PRESENCE OF HIS ROYAL HIGHNESS, PRINCE TURKI BIN MOHAMED BIN FAHAD... ALARABIA OUTDOOR ADVERTISING OFFERS ONE MILLION SAUDI RIYALS SUPPORT TO “BENAA” ASSOCIATION CAMPAINGS

HRH Prince Turki bin Mohamed bin Fahad, Minister of State, Member of the Council of Ministers of Saudi Arabia, and the Chairperson of the Board of Directors of Charity association for Orphans Care in the Eastern Region (Benaa) attended the signing of the partnership agreement between the Charity association for Orphans Care in the Eastern Region (Benaa) and AlArabia Outdoor Advertising on Wednesday, in the presence of the Director-General of the Charity association for Orphans Care in the Eastern Region (Benaa) Abdullah bin Rashid Al-Khalidi and the CEO of AlArabia Outdoor Advertising, Mohammad bin Abdulelah AlKhereiji. The memorandum of cooperation aims to spread the association’s one million campaigns value through digital smart road billboards based on both parties’ view of the importance of supporting and developing the social responsibility in serving the community and strengthening the role of the private sector towards social responsibility.

The CEO of AlArabia Outdoor Advertising expressed his sincere gratitude to HRH Prince Turki bin Mohammed bin Fahad for his keenness to realize the integration between the various parties in order to develop the charitable sector and pave the way for long-term partnerships between the leading companies and the association. He also mentioned that the philanthropy work comes on the top priorities and principles of the company.

AlArabia Outdoor Advertising confirmed its commitment to support the charitable organizations in the Kingdom in order to play their societal and humanitarian role in serving all sectors of society. It also expressed its happiness to conclude the memorandum of partnership with the Charity association for Orphans Care in the Eastern Region (Benaa) and its willingness to work with the association to meet its aspirations and community-based objectives.

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Extending thanks and appreciation to CMA, Tadawul, Ministry Of Commerce
June 27, 2021by Hafez Rastnawinews

Extending thanks and appreciation to CMA, Tadawul, Ministry Of Commerce

EXTENDING THANKS AND APPRECIATION TO CMA, TADAWUL, MINISTRY OF COMMERCE ALKHEREIJI: THE APPROVAL OF ALARABIA OFFERING ENHANCES OPPORTUNITIES TO INCREASE INVESTMENT IN THE ADVERTISING SECTOR

On behalf of the board of directors and all AlArabia employees, Mohamed bin Abdulelah AlKhereiji, CEO of AlArabia, extended his thanks and appreciation to the Capital Market Authority (CMA), and the Saudi Tadawul Group (“Tadawul”) for approving AlArabia application for the public offering of 30% of its 15 million shares, after fulfilling the regulatory requirements, pursuant to the CMA law and its implementing regulations.

AlKhereiji indicated that the offering will contribute to increasing the market depth of advertising, content, and publishing industry by enabling national companies to move forward within the framework of digital transformation, increasing the Saudization percentage of this industry, achieving strong investment response, and contributing to transforming traditional advertising media into smart interactive digital means. This contribution is a significant addition to the smart city model that the company has strived to achieve.

“Investments in advertising, content, and publishing industry has witnessed a steady progress locally and globally and has realized profitable returns as an anchor for all government directions and initiatives. The Kingdom devotes greater attention to this industry for its effective impact on the future of promising investments within simple and feasible regulatory environments,” AlKhereiji added.

AlKhereiji also clarified that the Arabian Contracting Services (“AlArabia”) aspires to transparently share its directions and success journey with investors and the community to bring about a qualitative transformation with regard to local and international investments in the advertising and media industry. The company also aspires to introduce the national capabilities in this industry; develop the best products; and enhance its opportunities to attract local and global investments in order to achieve the objectives of the Saudi Vision 2030 initiatives.

Concluding his statement, AlKhereiji thanked the CMA, Tadawul, and Ministry of Commerce for their tireless efforts to support the active national companies in offering their shares in the market in order to increase and promote investments in all significant economic sectors, of which the advertising and media sector is a fundamental part.

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A Digital Revolution sparks from Riyadh
May 5, 2021by Hafez Rastnawinews

A Digital Revolution sparks from Riyadh

A DIGITAL REVOLUTION SPARKS FROM RIYADH

“The Guide” screens from AlArabia Outdoor Advertising, in cooperation with Riyadh Municipality.

Since 2018, AlArabia has started digitizing Out-of-Home billboards and road furnishings and contributing to building smart cities in line with the inspiring 2030 Vision.

 

With the support of Riyadh Municipality, AlArabia Outdoor Advertising Company launched the Guide smart screens to contribute to placing Riyadh on the list of smart cities on the world map by transforming roads into a network of highly connected, dynamic, and digital smart streets.

 

The Guide Screens are smart digital billboard with interconnected modules, equipped with a touch screen that takes the user to the new generation of smart technology. This global technology was provided for the first time locally in Riyadh and specifically in Tahlia Street as an initial stage, and to be distributed later to connect all parts of the city with the local population.

 

 

In conjunction with the launch of “The Guide” screens, the CEO of the AlArabia, Mr. Mohamed AlKhereiji, stated “We innovated a new stage for outdoor advertisements and road furniture that revolves around serving the public and facilitating their life, as they are the cornerstone. I extend my thanks and appreciation to Riyadh Municipality’s team for supporting the project in all its stages, as it plays an important and effective role in keeping pace with global cities and supporting projects that contribute to the digitization of Riyadh and its transformation into a smart city”.

 

With its contemporary design, The Guide screens provide smart services, city information, transportation and local community data while providing a wireless network that can be used.

 

AlArabia Outdoor Advertising Company, a pioneer in the region in providing advertising solutions and road furniture with a state-of-the-art technical and innovative designs. AlArabia looks forward to creating a unified identity for Riyadh city by unifying the designs of the smart units and harnessing them to serve the city.

population. 

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AlArabia, MBC, united media services sign memorandums of understanding
November 27, 2020by Hafez Rastnawinews

AlArabia, MBC, united media services sign memorandums of understanding

ALARABIA, MBC, UNITED MEDIASERVICES SIGN MEMORANDUMS OF UNDERSTANDING

Memorandums of understanding were signed this Sunday noon time in Cairo between the United Media Services (UMS) Company on the one hand and AlArabia Outdoor Advertising (“AlArabia”) and the MBC Group (“MBC”) on the other hand.

The conference, which was held in one of the major hotels in Cairo, witnessed the execution of two memorandums of understanding. AlArabia and UMS signed the first MOU on the development of outdoor advertisement in Egypt, utilizing top notch technology in this industry.

The second MoU signed between MBC and UMS provides for the cooperation between the two entities in three areas the first of which is doubling the joint efforts to face hacking and the provision of the technological resources required to combat this negative phenomenon.

The cooperation in the second area aims at producing major dramas, while MBC in the third field will obtain the rights to utilize and distribute UMS productions outside Egypt. The execution of MOUs was attended by Mohamed AlKhereiji, AlArabia Outdoor Advertising CEO, Sam Burnett, MBC CEO, and Hassan Abdullah, UMS Board Chaiman as well as directors of company board.

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