AlArabia has announced the launch of a giant 3D “cube” screen at Boulevard Hall, outside the Kingdom Arena, with the aim of showcasing events and matches directly to the public in case the stadium reaches its capacity. 

This giant screen is defined by high standards of quality and clarity, equipped with the latest advanced technologies, and designed attractively to provide an exceptional viewing experience for the audience. 

This new screen represents a modern addition to AlArabia’s products, which offer continuous creative solutions aimed at providing exceptional attendance experiences for its customers and creating an attractive atmosphere to achieve its entertainment goals.

It is worth mentioning that Boulevard Hall is a new area in Riyadh Season, built within 60 days with international technical and technological standards, covering an area of over 200,000 square meters and accommodating more than 40,000 visitors at once.

AlArabia Outdoor Advertising has announced its win in the project to establish, operate, and
maintain outdoor advertising billboards in the city of Riyadh, proposed by Remat Al-Riyadh
Development company. The project aims to transform Riyadh into a digital, smart, and
sustainable city, ranking among the top 10 global cities. This will be achieved through an
alliance with the Saudi Artificial Intelligence Company (SCAI), which is one of the companies
of the Public Investment Fund.

Through the alliance with SCAI, AlArabia aims to redefine the concept of outdoor advertising
in Riyadh by harnessing artificial intelligence technologies and utilizing advanced
techniques to deliver an innovative digital advertising industry that contributes to
improving the urban landscape of the capital within the framework of Vision 2030 goals.
The objectives of this project include achieving a transformation in the outdoor advertising
industry to make it more accurate and reliable, and to achieve a greater impact for
advertisers by providing real-time and purposeful analytics for their advertisements.
Additionally, it aims to deliver customized advertisements based on the audience, targeting
advertising content that aligns with their objectives.

In addition, AlArabia, in collaboration with SCAI – wholly owned by the Public Investment
Fund – and with generous support from the Quality-of-Life Program, will provide the best
artificial intelligence solutions and sustainable technologies that contribute to the
development of Riyadh, in line with its identity and rich history. Efforts will be made to
launch several new digital areas that provide integrated solutions to enhance the
experience of Riyadh’s residents and visitors, such as smart medical clinics,
automated public restrooms, smart office spaces, and smart bike stations.

The project will include providing smart city products such as smart air purifiers to improve
air quality, smart street lighting equipped with technologies like high-speed Wi-Fi network,
smart seats equipped with technologies like solar panels and charging ports, and dedicated
stations for drones to enable faster and safer deliveries.

AlArabia will also work alongside SCAI to create more vibrant options that enhance positive
lifestyles, such as developing and operating several pedestrian bridges to encourage a
healthy lifestyle and improve the lives of citizens. Additionally, AlArabia and SCAI alliance
will launch “digital applications” specifically for Riyadh, to serve as a means of connecting
the city’s residents and visitors, ensuring their interaction with billboards and various smart
city solutions.

This project is an extension of the successes achieved by the company, including winning
the bid for operating outdoor advertising in the Eastern region, as well as the bid for
operating and maintaining advertising billboards at King Khalid International Airport
in Riyadh.
Through this project, SCAI aims to develop the technology sector in the Kingdom and
contribute to enhancing its global position in modern technologies and artificial
intelligence. This will be achieved through its internal capabilities, diverse investments, and
strategic partnerships, to provide innovative solutions that support the transformation of
various sectors.

On Tuesday 16/05/2023, Al Arabia signed an alliance agreement with the Saudi Company for Artificial Intelligence (SCAI) for the purpose of competing to win the project of constructing, operating, and maintaining outdoor billboards in the city of Riyadh (the “Project”) which is offered by Remat Riyadh Development Company.

The Saudi Company for Artificial Intelligence (SCAI) is one of the Public Investment Fund companies specialized in the field of artificial intelligence and modern technologies. It was founded with the specific goal of making a valuable impact globally by leading and building the future of artificial intelligence through best-in-class partnerships, targeted investments, and strategic capabilities.

Al Arabia will provide all its financial and technical expertise, commercial relations, and leadership in the digital transformation plan to change advertising concepts and build smart, dynamic, and digital cities as it possesses all the competitive elements at the international level in the outdoor advertising sector in order to manage and make this project a success (the “project”), provided that the second party, “SCAI”, will support the (“project”) through artificial intelligence technologies, technical solutions, big data, business analysis, development, and generate qualitative revenues that contribute to maximizing other resources of the (“project”).

The “Agreement” seeks to adopt the latest smart city technologies and improve the urban landscape to achieve the objectives of the Quality-of-Life Program. It is also part of the smart city initiatives in the city of Riyadh, and an extension of the authorities’ efforts through the use of advanced technologies in improving the ranking of Saudi cities in various sub-indicators. Among those efforts is the national platform for smart cities launched by the Saudi Authority for Data and Artificial Intelligence (SDAIA).

This alliance represents the beginning of a new phase in finding and developing new trends in the outdoor advertising sector and modernizing the field of road furnishings with outdoor billboards in smart cities, which rely on modern technologies such as artificial intelligence, the Internet of Things, and cloud computing; to improve the services provided to citizens and visitors, and to create a modern, and digital environment that accommodates the population density, in addition to contributing to improve the quality of life in a modern way by raising the level of public services and facilitating human communication, as well as providing an environment that is the most developed and innovative to make these cities environment friendly.

Al Arabia announced the winning for the construction and operation competition of billboards in Eastern Province specifically in (Dammam, Khobar, and Dhahran) on Wednesday, June7^th, 2023, which was offered by Eastern Province Municipality.

That includes different mediums and sizes of digital outdoor billboards in cities within the municipality region. Including two digital zones, whiteboards, buildings under construction, city landmarks, and advertising screens on building facades.

Al Arabia aims to develop the outdoor advertising sector in the Eastern Province in line with the identity of each city and its economies following the Kingdom’s 2030 Vision. In addition to adopting the latest billboard technologies in support of the Eastern Province municipality efforts in developing the investment system and revenue. Also, Al Arabia seeks to contribute by creating an added value to the region, enhancing its urban landscape, and give an aesthetic dimension to its streets through innovative advertising to keep pace with the latest changes in the sector. In addition, to enabling digital transformation, applying the concept of smart cities, and developing city resources in a way that contributes to achieving financial sustainability.

Eastern Province municipality succeeded in launching a group of investment projects with more than 2 billion Riyals total revenue that reflects the attractiveness of investment in the region. It also achieved distinction and first place in the municipal sector in the investment and financial sustainability system, and several awards for services and facilities provided to investors and entrepreneurs by the Ministry of Commerce and Investment, and Monshaat authority. The investments of Eastern Province municipality witnessed an attraction of a group of distinguished investors from inside and outside of the Kingdom as a result of the series of investment services and facilities provided by the municipality until it became a model for the investment system.

Al Arabia OOH announces winning the bid for the construction and operation of billboards at King Khalid International Airport in Riyadh City until 2033 which was offered by Riyadh Airports Company.

Al Arabia aims through this project; To expand in the field of advertising and adopt the latest billboard technologies in support of the objectives of the Riyadh Airports Company within the Kingdom’s vision to make Riyadh among the top 10 global cities; to provide a unique model for the digital outdoor advertising industry worldwide, based on the latest smart technologies using artificial intelligence technology, in accordance with the objectives of the Quality of Life Program.

Airports play a key role in attracting direct and indirect economic and investment activities, and developing and establishing airports has multiple economic impacts that contribute effectively to the rise of the economic, social, cultural and tourism development index and contribute to achieving the goals of Vision 2030. In addition, it is one of the most important strategic sites for advertisers.

King Khalid International Airport is one of the most active airports in the region and is considered one of the largest airports in terms of area in the world, where the airport land area is about 370 square kilometres, and more than 50 international and local airlines operate through the airport, serving about 24 million passengers annually.

Al Arabia and the Quality of Life Program signed a memorandum of cooperation to achieve common goals, as cooperation is within the program’s initiatives related to the humanization of cities and the treatment of visual distortion.

The most prominent areas of cooperation include exchanging information to serve common interests and goals in order to achieve the objectives of the Kingdom’s Vision 2030.

Cooperation in adopting smart city technologies, promoting creative and innovative projects, implementing marketing campaigns, publishing success stories related to the Quality of Life in the city, in addition to partnership in promoting the practice of hobbies, raising the level of knowledge about them.

AlArabia launched its initiative for Founding Day on February 22^nd, 2023. In celebration of the Kingdom history and heritage through its outdoor screens that spread around KSA. In this campaign AlArabia collaborated with its clients to change the colors of all ads on the streets to the visual identity of Founding Day to give a feel of advertisement back in 1727.

On this occasion, CEO tweeted about Founding Day and the initiative saying “In celebration of Founding Day AlArabia screens that are spread around the Kingdom with all its advertisements turned into the colors of #Foundation_Day visual identity. Thanks to everyone who supported the success of our campaign, we are so grateful.”