Al Arabia OOH announces winning the bid for the construction and operation of billboards at King Khalid International Airport in Riyadh City until 2033 which was offered by Riyadh Airports Company.

Al Arabia aims through this project; To expand in the field of advertising and adopt the latest billboard technologies in support of the objectives of the Riyadh Airports Company within the Kingdom’s vision to make Riyadh among the top 10 global cities; to provide a unique model for the digital outdoor advertising industry worldwide, based on the latest smart technologies using artificial intelligence technology, in accordance with the objectives of the Quality of Life Program.

Airports play a key role in attracting direct and indirect economic and investment activities, and developing and establishing airports has multiple economic impacts that contribute effectively to the rise of the economic, social, cultural and tourism development index and contribute to achieving the goals of Vision 2030. In addition, it is one of the most important strategic sites for advertisers.

King Khalid International Airport is one of the most active airports in the region and is considered one of the largest airports in terms of area in the world, where the airport land area is about 370 square kilometres, and more than 50 international and local airlines operate through the airport, serving about 24 million passengers annually.

Al Arabia and the Quality of Life Program signed a memorandum of cooperation to achieve common goals, as cooperation is within the program’s initiatives related to the humanization of cities and the treatment of visual distortion.

The most prominent areas of cooperation include exchanging information to serve common interests and goals in order to achieve the objectives of the Kingdom’s Vision 2030.

Cooperation in adopting smart city technologies, promoting creative and innovative projects, implementing marketing campaigns, publishing success stories related to the Quality of Life in the city, in addition to partnership in promoting the practice of hobbies, raising the level of knowledge about them.