Based on the importance of the huge global event of artificial intelligence, AlArabia sponsored the second edition of the Global AI Summit entitled “Artificial Intelligence for the Good of Humanity,” the summit was organized by the Saudi Authority for Data and Artificial Intelligence from September 13^th – 15^th, 2022 attended by more than 10 thousand visitors from 90 different countries. Held under the patronage of Crown Prince Mohammed bin Salman, and the chairman of SDAIA’s board of directors. 

The summit witnessed many “international and local” sessions, partnerships, and important agreements to develop artificial intelligence techniques that support the digital economy to attract investments. The most prominent of which was “SDAIA” agreement with the International Telecommunication Union, through which they seek to develop an international framework for measuring the readiness of artificial intelligence. Additionally, The Ministry of Health and the Saudi Authority for Data and Artificial Intelligence “SDAIA” launched the prototype of the early detection program for breast cancer using artificial intelligence algorithms.

Moreover, speakers at the Global Summit on Artificial Intelligence confirmed that the size of the artificial intelligence market is estimated at $65 billion in 2020. It is expected to reach $15 trillion by 2030 after Saudi Arabia announced joining the Global Partnership for Digital Development at the World Bank, which aims to employ artificial intelligence, enhance, and develop data capabilities, because technology nowadays has become one of the most important factors that serves humans and improve their lifestyle.

At the end of the summit, Mohamed Al Khereiji the CEO of AlArabia OOH was honored for the effective role the company played as a media partner for contributing to announce the summit and introducing the community to this event through its screens across the kingdom.

AlArabia the leader in out-of-home advertisement sector signed two exclusive agent agreements for advertisement services in the region. First agreement with Elan Media as it appoints AlArabia to be the exclusive representative in outdoor advertising portfolios and acquires exclusive rights to pinpoint and attract customers and businesses in the local market in Kingdom of Saudi Arabia, Egypt, Bahrain, and Kuwait during the FIFA World Cup 2022 held in Qatar. Second agreement is with Elevision Media, a leading digital advertisement company for residential and office complexes that owns all the advertisement rights of the Dubai International Financial Center (DIFC), to be the exclusive agent to advertise at Dubai International Financial Center (DIFC) and its areas for 7 years.

CEO of AlArabia Mr. Mohamed AlKhereiji said “These agreements are a part of AlArabia’s leadership in the outdoor advertisement sector in the region with its extended expertise for more than 40 years, we are happy to collaborate with Elan Media to enrich advertising revenues during FIFA World Cup 2022 in four countries. In addition, our cooperation with Elevision Media is part of the company’s direction in expanding its digital network in the region in a way that serves our local and regional clients.” 

Elan Media and Elevision Media will deliver the media and advertising platforms during a specific period and in accordance with terms of the approved media plan. 

Moreover, the agreement included the possibility of AlArabia to obtain the majority stake in Elevision Media, to expand in the region and increase its advertising network, and to strengthen the company’s strategy to invest in digital screens, whereas major developments in this regard will be disclosed in due course.

Dubai International Financial Center (DIFC) is an important attraction in the Middle East, Africa, and South Asia regions, as it consists of a diverse array of renowned group of retail and dinning venues, dynamic and cultural artistic scenery, and high-end apartments, as well as hotels and public spaces. It is considered as the most popular business destination in Dubai. 

AlArabia is the leading national company in the outdoor advertising industry in the region since 1983, and it occupies the 11^th place in the world amongst the outdoor advertising companies. It aims to change the concept of digital advertisement located in vital fields and on main roads to build smart dynamic and digital cities that owns all the competitive elements on an international level.

In addition, “Elan Media” is one of the leading advertising group companies in Qatar founded in 2004 to keep abreast and develop the advertising industry, it has many outdoor and indoor advertising and media platforms in Qatar.