AlArabia Celebrates KSA 91st National Day
ALARABIA CELEBRATES KSA 91ST NATIONAL DAY
In celebration of KSA’s 91st National Day, Mr. Mohamed AlKhereiji, CEO of AlArabia, announced a national initiative led by AlArabia in cooperation with its partners and clients, to stop all outdoor advertisements on AlArabia billboards across the Kingdom to be adorned with phrases and slogans dedicated to this occasion, along with projecting the sword and palm logo on all the billboards.
The initiative aims to enhance the role of the private sector in promoting social responsibility and stimulating the sense of patriotism and belonging among individuals to participate in this dear memory to everyone’s hearts.
The CEO announced the initiative through his personal Twitter account saying, “On the occasion of the 91st National Day, commercial advertisements will be stopped on our screens across the Kingdom, and our advertising partners will be prompted to replace them with messages and promotions dedicated to this dear occasion”.
AlArabia is a leading national company in the Out-of-Home advertising industry, and it has more than 19,000 advertising billboards that shine in most regions of the Kingdom.
AlArabia highlights the important role of our success partners in the regional municipalities through their continuous and ongoing support in developing and facilitating everything related to the outdoor advertising industry in line with the Kingdom’s Vision 2030 and the digital development that the Kingdom is pursuing to be in tandem with the advanced world countries in all fields.
AlArabia is also extending its special thanks to the Riyadh Municipality for its continuous cooperation and efforts in overcoming obstacles and its unlimited quest to make Riyadh a smart digital city.


In the presence of his royal highness, prince Turki bin Mohamed bin Fahad…
IN THE PRESENCE OF HIS ROYAL HIGHNESS, PRINCE TURKI BIN MOHAMED BIN FAHAD... ALARABIA OUTDOOR ADVERTISING OFFERS ONE MILLION SAUDI RIYALS SUPPORT TO “BENAA” ASSOCIATION CAMPAINGS
HRH Prince Turki bin Mohamed bin Fahad, Minister of State, Member of the Council of Ministers of Saudi Arabia, and the Chairperson of the Board of Directors of Charity association for Orphans Care in the Eastern Region (Benaa) attended the signing of the partnership agreement between the Charity association for Orphans Care in the Eastern Region (Benaa) and AlArabia Outdoor Advertising on Wednesday, in the presence of the Director-General of the Charity association for Orphans Care in the Eastern Region (Benaa) Abdullah bin Rashid Al-Khalidi and the CEO of AlArabia Outdoor Advertising, Mohammad bin Abdulelah AlKhereiji. The memorandum of cooperation aims to spread the association’s one million campaigns value through digital smart road billboards based on both parties’ view of the importance of supporting and developing the social responsibility in serving the community and strengthening the role of the private sector towards social responsibility.
The CEO of AlArabia Outdoor Advertising expressed his sincere gratitude to HRH Prince Turki bin Mohammed bin Fahad for his keenness to realize the integration between the various parties in order to develop the charitable sector and pave the way for long-term partnerships between the leading companies and the association. He also mentioned that the philanthropy work comes on the top priorities and principles of the company.
AlArabia Outdoor Advertising confirmed its commitment to support the charitable organizations in the Kingdom in order to play their societal and humanitarian role in serving all sectors of society. It also expressed its happiness to conclude the memorandum of partnership with the Charity association for Orphans Care in the Eastern Region (Benaa) and its willingness to work with the association to meet its aspirations and community-based objectives.



Extending thanks and appreciation to CMA, Tadawul, Ministry Of Commerce
EXTENDING THANKS AND APPRECIATION TO CMA, TADAWUL, MINISTRY OF COMMERCE ALKHEREIJI: THE APPROVAL OF ALARABIA OFFERING ENHANCES OPPORTUNITIES TO INCREASE INVESTMENT IN THE ADVERTISING SECTOR
On behalf of the board of directors and all AlArabia employees, Mohamed bin Abdulelah AlKhereiji, CEO of AlArabia, extended his thanks and appreciation to the Capital Market Authority (CMA), and the Saudi Tadawul Group (“Tadawul”) for approving AlArabia application for the public offering of 30% of its 15 million shares, after fulfilling the regulatory requirements, pursuant to the CMA law and its implementing regulations.
AlKhereiji indicated that the offering will contribute to increasing the market depth of advertising, content, and publishing industry by enabling national companies to move forward within the framework of digital transformation, increasing the Saudization percentage of this industry, achieving strong investment response, and contributing to transforming traditional advertising media into smart interactive digital means. This contribution is a significant addition to the smart city model that the company has strived to achieve.
“Investments in advertising, content, and publishing industry has witnessed a steady progress locally and globally and has realized profitable returns as an anchor for all government directions and initiatives. The Kingdom devotes greater attention to this industry for its effective impact on the future of promising investments within simple and feasible regulatory environments,” AlKhereiji added.
AlKhereiji also clarified that the Arabian Contracting Services (“AlArabia”) aspires to transparently share its directions and success journey with investors and the community to bring about a qualitative transformation with regard to local and international investments in the advertising and media industry. The company also aspires to introduce the national capabilities in this industry; develop the best products; and enhance its opportunities to attract local and global investments in order to achieve the objectives of the Saudi Vision 2030 initiatives.
Concluding his statement, AlKhereiji thanked the CMA, Tadawul, and Ministry of Commerce for their tireless efforts to support the active national companies in offering their shares in the market in order to increase and promote investments in all significant economic sectors, of which the advertising and media sector is a fundamental part.

A Digital Revolution sparks from Riyadh
A DIGITAL REVOLUTION SPARKS FROM RIYADH
“The Guide” screens from AlArabia Outdoor Advertising, in cooperation with Riyadh Municipality.
Since 2018, AlArabia has started digitizing Out-of-Home billboards and road furnishings and contributing to building smart cities in line with the inspiring 2030 Vision.
With the support of Riyadh Municipality, AlArabia Outdoor Advertising Company launched the Guide smart screens to contribute to placing Riyadh on the list of smart cities on the world map by transforming roads into a network of highly connected, dynamic, and digital smart streets.
The Guide Screens are smart digital billboard with interconnected modules, equipped with a touch screen that takes the user to the new generation of smart technology. This global technology was provided for the first time locally in Riyadh and specifically in Tahlia Street as an initial stage, and to be distributed later to connect all parts of the city with the local population.

In conjunction with the launch of “The Guide” screens, the CEO of the AlArabia, Mr. Mohamed AlKhereiji, stated “We innovated a new stage for outdoor advertisements and road furniture that revolves around serving the public and facilitating their life, as they are the cornerstone. I extend my thanks and appreciation to Riyadh Municipality’s team for supporting the project in all its stages, as it plays an important and effective role in keeping pace with global cities and supporting projects that contribute to the digitization of Riyadh and its transformation into a smart city”.
With its contemporary design, The Guide screens provide smart services, city information, transportation and local community data while providing a wireless network that can be used.
AlArabia Outdoor Advertising Company, a pioneer in the region in providing advertising solutions and road furniture with a state-of-the-art technical and innovative designs. AlArabia looks forward to creating a unified identity for Riyadh city by unifying the designs of the smart units and harnessing them to serve the city.
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AlArabia, MBC, united media services sign memorandums of understanding
ALARABIA, MBC, UNITED MEDIASERVICES SIGN MEMORANDUMS OF UNDERSTANDING
Memorandums of understanding were signed this Sunday noon time in Cairo between the United Media Services (UMS) Company on the one hand and AlArabia Outdoor Advertising (“AlArabia”) and the MBC Group (“MBC”) on the other hand.
The conference, which was held in one of the major hotels in Cairo, witnessed the execution of two memorandums of understanding. AlArabia and UMS signed the first MOU on the development of outdoor advertisement in Egypt, utilizing top notch technology in this industry.
The second MoU signed between MBC and UMS provides for the cooperation between the two entities in three areas the first of which is doubling the joint efforts to face hacking and the provision of the technological resources required to combat this negative phenomenon.
The cooperation in the second area aims at producing major dramas, while MBC in the third field will obtain the rights to utilize and distribute UMS productions outside Egypt. The execution of MOUs was attended by Mohamed AlKhereiji, AlArabia Outdoor Advertising CEO, Sam Burnett, MBC CEO, and Hassan Abdullah, UMS Board Chaiman as well as directors of company board.


Gifts spread in Riyadh roads unveiled
GIFTS SPREAD IN RIYADH ROADS UNVEILED
AlArabia Outdoor Advertising unveiled on Sunday its gift represented in 90 free-cost advertising campaigns on new digital “Mupis” for Saudi startups and small enterprises, which will be displayed starting September 23rd, 2020, on the occasion of the 90th anniversary of Saudi National Day. AlArabia inaugurated the new digital Mupis in the main crossroads in Riyadh, as it launched an initiative to digitalize all Mupis and 100 mupis were digitalized as an initial phase.
AlArabia gift came as part of its interest and care for social responsibility towards individuals and the startup sector. AlArabia has used to give to others in this industry in order to achieve the goals of Saudi Vision 2030 that enhance the concept of social responsibility in a way that serves the country and the society alike.
Mohamed AlKhereiji, CEO of AlArabia, said that the company is substantially attentive to launching initiatives during significant national events, ahead of which is the Saudi National Day that represents a historical depth for Saudis and touches the heart of every citizen and resident. He added that the main objective of such gifts is for us to confirm the importance of the 90th Saudi National Day and the necessity to interact with it as it represents an occasion that has its echo in the hearts of Saudi citizens. Furthermore, as we live in safety, security and stability, we should have a role to play, interact socially and offer what we can to our country, sons and daughters.
AlKhereiji confirmed that the AlArabia has not ceased to launch initiatives directed for individuals, representing a priority within the journey of the company. Moreover, our initiatives cover the business sector, specifically startups and small enterprises. We firmly believe that such national businesses need support to continue their journey and achieve their goals.

King Fahad Road Billboard Wins International Award
KING FAHAD ROAD BILLBOARD WINS INTERNATIONAL AWARD
CEO, Mohamed AlKhereiji: “The development we seek is motivated by the efforts of the regional municipalities to transform into smart cities”.
Arab Digital Portal, the billboard of AlArabia Outdoor Advertising placed on King Fahad Road, Riyadh, implemented and designed by AlArabia factories in participation with Anfield, Inc., won the international award for being the best digital billboard in 2019 as part of DAILY DOOH’s Awards Gala held in London this week.
The award is one of the most prestigious and important awards recognized by international major companies and markets in the industry of digital billboards and an annual event for those who work in such industry. The winning of the award by a Saudi company is the first of its kind in the Middle East.
On this occasion, Mr. Mohamed bin Abdulelah AlKhereiji, CEO of AlArabia said: “We are proud to win this award that has ranked a national company among the international companies. Our company deserves this award since we have engineering and manufacturing capabilities and experiences and a national youth potentals endeavoring to provide creative and new concepts in the out of home advertising industry,”
he added,“One of our priorities, is to invest in research and development driven by the efforts of the regional municipalities to transform into smart cities that harmonize with one of most important goals of municipal transformation program adopted by the Ministry of Municipal and Rural Affairs as part of Saudi vision 2030”.

AlArabia outdoor advertising launches data provision service for its clients in KSA Riyadh, KSA- FEB 9th, 2020
ALARABIA OUTDOOR ADVERTISING LAUNCHES DATA PROVISION SERVICE FOR ITS CLIENTS IN KSA RIYADH, KSA- FEB 9TH, 2020
AlArabia Outdoor Advertising, the leader in outdoor advertising, selected Streach by Seventh Decimal to be an exclusive platform that measures and provides visual data for its billboard network in KSA.
Streach is a platform specialized in spatial data analysis for the out of home public based on a patented technology and allocates location data from SDK GPS only. The platform refers to a set of mobility data to understand the exposure to outdoor media. Streach is the first platform to achieve an income from big data and is an outdoor intelligence platform that plans, procures and measures the outdoor media.
Streach platform will contribute to a qualitative progress in the out of home advertising by providing a comprehensive vision on clients behaviors and dividing them into populating and social categories. The program was designed based on the intellectual property analysis system which displays the details of measurement methodologies to measure the opportunity to see (OTS) using mobile devices locations and the mobile users journey routes.
On this occasion, Mohamed AlKhereiji, CEO of AlArabia said: “Throughout our 36 years of experience in advertisement industry, we have been proudly able to make a revolution in outdoor advertising as we convert it over decades to a strong and effective means of communication in KSA. We were able recently to digitalize the advertising media in participation with the most important suppliers from USA and UK to come up with the best technologies and programs. Moving forward, we have provided smart solutions for data provision. As a result, national and international advertisers will be able to launch outdoor measurable campaigns and provide accurate data that will help target the public effectively and know who views their advertising content.”
“We continue to provide support for the Saudi Future Cities Program which aims at building the identity of smart cities, improving their competitiveness with their peers, achieving sustainable urbanization and strengthening the human aspect in a way reflecting the goals of Saudi vision 2030.” AlKhereiji added.
“Streach has an experience of more than 18 months in research and development supported by the efforts exerted by most prospective thought leaders in outdoor media industry. We are keen today to launch this service in participation with AlArabia, the leading provider in outdoor media in the Middle East. Given the increase in the demand of transparency and methodologies that depend on data, the development is sought to introduce new capabilities and advanced indicators such as calling the trademark and the possibility to display it.”, Maud Moawad, CEO and Co-Founder of Seventh Decimal said.
Lowaa Hamada, the Co-Founder and Technical Manager of Seventh Decimal added: “We realized since day one that processing the measurement of outdoor media involves challenges that go beyond the capabilities of data management systems today. There are many complications affecting the measurement of accurate outdoor media using mobile locations signals, which requires modeling the location data to show population distribution and moving through a certain city. Therefore, Streach was has been established to do so.”
AlArabia Outdoor Advertising, established in 1983, with offices in all KSA cities, is the leader in outdoor advertising solutions that offer experience for the clients in many platforms. With more than 36 years of experience and 20 offices through the KSA, Al Arabia is committed to understand the stakeholder needs in order to launch effective outdoor advertising campaigns all over KSA. For the purpose of outdoor advertisements, AlArabia provides up-to-date products and services applying the international standards and latest technologies, which include manufacturing, printing, maintaining and operating billboards.
Seventh Decimal is a company based in UAE and is specialized in designing and implementing technology solutions for trademarks, media agencies and consultancy firms. The company leverages its experience in mobile communications and mobility and digital media analysis to provide innovative solutions ready for use in spatial data, internet of things (IOT) and big data fields.
Seventh Decimal is a company based in UAE and is specialized in designing and implementing technology solutions for trademarks, media agencies and consultancy firms. The company leverages its experience in mobile communications and mobility and digital media analysis to provide innovative solutions ready for use in spatial data, internet of things (IOT) and big data fields.

AlArabia outdoor advertising ranked the fourth best workplace in KSA in 2019
ALARABIA OUTDOOR ADVERTISING RANKED THE FOURTH BEST WORKPLACE IN KSA IN 2019
AlArabia Outdoor Advertising, the out of home advertising leader in the last 36 years, was ranked the fourth best workplace in KSA in 2019 by “Best Places to Work” Organization.
On this occasion, Mohamed AlKhereiji, CEO of AlArabia said: “The success of any company is based on the success of its personnel and the creation of a positive work place that enables its employees to maximize their efforts and potentials. As a national company, we always seek to be the leaders of excellence and innovation.”
AlArabia houses more than 226 employees in 25 cities in KSA. It organizes a variety of in-house events throughout the year and allows its employees to participate in all international days, creating a harmonized workplace and a family environment. Al Arabia, further supports its employees by training to enable them to perform their tasks and allow for their career development.
AlArabia seeks to saudize its jobs and accordingly was classified in the Platinum Nitaqat Program in 2018.

AlArabia launches “manhood is a responsibility” campaign to raise awareness on prostate cancer
ALARABIA LAUNCHES “MANHOOD IS A RESPONSIBILITY” CAMPAIGN TO RAISE AWARENESS ON PROSTATE CANCER
AlKhereiji: “We strive to provide community service campaigns in a creative way to reach the largest possible segments of the population.”
AlArabia, in cooperation with the Ministry of Health, launched an awareness campaign on prostate cancer, titled “Manhood is a Responsibility.” AlArabia has promoted the campaign in various streets in Riyadh, Jeddah, and Dammam, TV channels, and social media platforms.
“We launched the campaign to activate AlArabia’s social responsibility programs, and to complement the efforts of its team of creative Saudi youth who introduce the concept of launching community campaigns in an untraditional style to reach the largest possible segments of the population. Our campaign aimed at raising the awareness on prostate cancer, the most common type of tumor affecting men. Studies have shown that one in six men suffers from prostate cancer, and that people who have this type of cancer do not develop symptoms until after the age of 50, where their conditions worsen, leading to their death”. Mohamed bin Abdulelah AlKhereiji, CEO of AlArabia said.
He added that “Through this awareness campaign, we aim to encourage people to consult a doctor once any of the symptoms is observed, conduct early examination, and further the interaction and interest of the community in this disease by producing a campaign teaser advertisement that is surprising to community population segments and questioning them on what manhood means for them. AlKhereiji confirmed that manhood is a responsibility, and that health is the top priority of responsibilities. AlArabia has also published a prostate cancer slogan that is similar to the breast cancer awareness slogan” in order for prostate cancer to be remembered as like as the breast cancer.
It is worth mentioning that the campaign realized a high reach level throughout the Kingdom and social media influencers were actively engaged in the campaign to achieve Al Arabia’s goal in raising the community awareness and disseminating the early detection culture.
