King Fahad Road Billboard Wins International Award
KING FAHAD ROAD BILLBOARD WINS INTERNATIONAL AWARD
CEO, Mohamed AlKhereiji: “The development we seek is motivated by the efforts of the regional municipalities to transform into smart cities”.
Arab Digital Portal, the billboard of AlArabia Outdoor Advertising placed on King Fahad Road, Riyadh, implemented and designed by AlArabia factories in participation with Anfield, Inc., won the international award for being the best digital billboard in 2019 as part of DAILY DOOH’s Awards Gala held in London this week.
The award is one of the most prestigious and important awards recognized by international major companies and markets in the industry of digital billboards and an annual event for those who work in such industry. The winning of the award by a Saudi company is the first of its kind in the Middle East.
On this occasion, Mr. Mohamed bin Abdulelah AlKhereiji, CEO of AlArabia said: “We are proud to win this award that has ranked a national company among the international companies. Our company deserves this award since we have engineering and manufacturing capabilities and experiences and a national youth potentals endeavoring to provide creative and new concepts in the out of home advertising industry,”
he added,“One of our priorities, is to invest in research and development driven by the efforts of the regional municipalities to transform into smart cities that harmonize with one of most important goals of municipal transformation program adopted by the Ministry of Municipal and Rural Affairs as part of Saudi vision 2030”.
AlArabia outdoor advertising launches data provision service for its clients in KSA Riyadh, KSA- FEB 9th, 2020
ALARABIA OUTDOOR ADVERTISING LAUNCHES DATA PROVISION SERVICE FOR ITS CLIENTS IN KSA RIYADH, KSA- FEB 9TH, 2020
AlArabia Outdoor Advertising, the leader in outdoor advertising, selected Streach by Seventh Decimal to be an exclusive platform that measures and provides visual data for its billboard network in KSA.
Streach is a platform specialized in spatial data analysis for the out of home public based on a patented technology and allocates location data from SDK GPS only. The platform refers to a set of mobility data to understand the exposure to outdoor media. Streach is the first platform to achieve an income from big data and is an outdoor intelligence platform that plans, procures and measures the outdoor media.
Streach platform will contribute to a qualitative progress in the out of home advertising by providing a comprehensive vision on clients behaviors and dividing them into populating and social categories. The program was designed based on the intellectual property analysis system which displays the details of measurement methodologies to measure the opportunity to see (OTS) using mobile devices locations and the mobile users journey routes.
On this occasion, Mohamed AlKhereiji, CEO of AlArabia said: “Throughout our 36 years of experience in advertisement industry, we have been proudly able to make a revolution in outdoor advertising as we convert it over decades to a strong and effective means of communication in KSA. We were able recently to digitalize the advertising media in participation with the most important suppliers from USA and UK to come up with the best technologies and programs. Moving forward, we have provided smart solutions for data provision. As a result, national and international advertisers will be able to launch outdoor measurable campaigns and provide accurate data that will help target the public effectively and know who views their advertising content.”
“We continue to provide support for the Saudi Future Cities Program which aims at building the identity of smart cities, improving their competitiveness with their peers, achieving sustainable urbanization and strengthening the human aspect in a way reflecting the goals of Saudi vision 2030.” AlKhereiji added.
“Streach has an experience of more than 18 months in research and development supported by the efforts exerted by most prospective thought leaders in outdoor media industry. We are keen today to launch this service in participation with AlArabia, the leading provider in outdoor media in the Middle East. Given the increase in the demand of transparency and methodologies that depend on data, the development is sought to introduce new capabilities and advanced indicators such as calling the trademark and the possibility to display it.”, Maud Moawad, CEO and Co-Founder of Seventh Decimal said.
Lowaa Hamada, the Co-Founder and Technical Manager of Seventh Decimal added: “We realized since day one that processing the measurement of outdoor media involves challenges that go beyond the capabilities of data management systems today. There are many complications affecting the measurement of accurate outdoor media using mobile locations signals, which requires modeling the location data to show population distribution and moving through a certain city. Therefore, Streach was has been established to do so.”
AlArabia Outdoor Advertising, established in 1983, with offices in all KSA cities, is the leader in outdoor advertising solutions that offer experience for the clients in many platforms. With more than 36 years of experience and 20 offices through the KSA, Al Arabia is committed to understand the stakeholder needs in order to launch effective outdoor advertising campaigns all over KSA. For the purpose of outdoor advertisements, AlArabia provides up-to-date products and services applying the international standards and latest technologies, which include manufacturing, printing, maintaining and operating billboards.
Seventh Decimal is a company based in UAE and is specialized in designing and implementing technology solutions for trademarks, media agencies and consultancy firms. The company leverages its experience in mobile communications and mobility and digital media analysis to provide innovative solutions ready for use in spatial data, internet of things (IOT) and big data fields.
Seventh Decimal is a company based in UAE and is specialized in designing and implementing technology solutions for trademarks, media agencies and consultancy firms. The company leverages its experience in mobile communications and mobility and digital media analysis to provide innovative solutions ready for use in spatial data, internet of things (IOT) and big data fields.
AlArabia outdoor advertising ranked the fourth best workplace in KSA in 2019
ALARABIA OUTDOOR ADVERTISING RANKED THE FOURTH BEST WORKPLACE IN KSA IN 2019
AlArabia Outdoor Advertising, the out of home advertising leader in the last 36 years, was ranked the fourth best workplace in KSA in 2019 by “Best Places to Work” Organization.
On this occasion, Mohamed AlKhereiji, CEO of AlArabia said: “The success of any company is based on the success of its personnel and the creation of a positive work place that enables its employees to maximize their efforts and potentials. As a national company, we always seek to be the leaders of excellence and innovation.”
AlArabia houses more than 226 employees in 25 cities in KSA. It organizes a variety of in-house events throughout the year and allows its employees to participate in all international days, creating a harmonized workplace and a family environment. Al Arabia, further supports its employees by training to enable them to perform their tasks and allow for their career development.
AlArabia seeks to saudize its jobs and accordingly was classified in the Platinum Nitaqat Program in 2018.
AlArabia launches “manhood is a responsibility” campaign to raise awareness on prostate cancer
ALARABIA LAUNCHES “MANHOOD IS A RESPONSIBILITY” CAMPAIGN TO RAISE AWARENESS ON PROSTATE CANCER
AlKhereiji: “We strive to provide community service campaigns in a creative way to reach the largest possible segments of the population.”
AlArabia, in cooperation with the Ministry of Health, launched an awareness campaign on prostate cancer, titled “Manhood is a Responsibility.” AlArabia has promoted the campaign in various streets in Riyadh, Jeddah, and Dammam, TV channels, and social media platforms.
“We launched the campaign to activate AlArabia’s social responsibility programs, and to complement the efforts of its team of creative Saudi youth who introduce the concept of launching community campaigns in an untraditional style to reach the largest possible segments of the population. Our campaign aimed at raising the awareness on prostate cancer, the most common type of tumor affecting men. Studies have shown that one in six men suffers from prostate cancer, and that people who have this type of cancer do not develop symptoms until after the age of 50, where their conditions worsen, leading to their death”. Mohamed bin Abdulelah AlKhereiji, CEO of AlArabia said.
He added that “Through this awareness campaign, we aim to encourage people to consult a doctor once any of the symptoms is observed, conduct early examination, and further the interaction and interest of the community in this disease by producing a campaign teaser advertisement that is surprising to community population segments and questioning them on what manhood means for them. AlKhereiji confirmed that manhood is a responsibility, and that health is the top priority of responsibilities. AlArabia has also published a prostate cancer slogan that is similar to the breast cancer awareness slogan” in order for prostate cancer to be remembered as like as the breast cancer.
It is worth mentioning that the campaign realized a high reach level throughout the Kingdom and social media influencers were actively engaged in the campaign to achieve Al Arabia’s goal in raising the community awareness and disseminating the early detection culture.
Nasser bin Abdul Aziz al-Dawood, the deputy minister of interior honors “Al Arabia outdoor advertising” as a partner in the traffic safety conference
NASSER BIN ABDUL AZIZ AL-DAWOOD, THE DEPUTY MINISTER OF INTERIOR HONORS "AL ARABIA OUTDOOR ADVERTISING" AS A PARTNER IN THE TRAFFIC SAFETY CONFERENCE
AlArabia Young Saudi Personnel Designed Innovative Traffic Awareness Campaigns
HRH Prince Abdulaziz bin Saud bin Nayef bin Abdulaziz, Minister of Interior, honored Al Arabia Outdoor Advertising, being a supportive partner in the Traffic Safety Conference.
AlArabia CEO, Mohamed AlKhereiji, who received the honoring, said that “Supporting and sponsoring such national events is part of the social responsibility that we are proud to introduce as we believe that it will contribute to achieving a brighter future for our homeland”.
AlKhereiji underlined that “Through its young creative Saudi personnel, the company seeks to utilize its billboards spread across Saudi cities and allocate part of them to display creative, untraditional traffic awareness campaigns”.
It is worth mentioning that, over the years, AlArabia Outdoor Advertising has launched numerous awareness campaigns that support traffic and women driving, and were displayed on all its mupis and billboards throughout the Kingdom.
Alkhereiji: the honouring by the custodian of the two holy mosques is a great support for national companies
ALKHEREIJI: THE HONORING BY THE CUSTODIAN OF THE TWO HOLY MOSQUES IS A GREAT SUPPORT FOR NATIONAL COMPANIES
AlArabia Advertising Is A Strategic Partner In King Abdulaziz Camel Festival
King Salman bin Abdulaziz, the Custodian of the Two Holy Mosques honored AlArabia Outdoor Advertising (“AlArabia”), represented by its CEO, Mohamed bin Abdul Ilah AlKhereiji, for its contribution to supporting and sponsoring the King Abdulaziz Camel Festival.
King Abdulaziz Camel Festival is an annual cultural, economic, sports, and entertainment festival organized by the Camel Club in the Kingdom under the patronage of the monarch. It aims to promote the camel heritage in the Saudi, Arab, and Islamic cultures, and provide a cultural, tourism, sports, entertainment, and economic destinations with regard to camels and their heritage.
AlKhereiji expressed his pride and gratitude for the honoring by the Custodian of the Two Holy Mosques, emphasizing that honoring received from our leaders is not surprising to us. They have always been supportive to all national companies, which strive to participate in any national event.
King Abdulaziz Camel Festival is organized by the Camel Club under the supervision of HRH crown Prince Mohammed Bin Salman. This confirms the paramount importance that the leadership places on linking the contemporary culture with the Arab heritage, which constitutes a significant part of the Saudi history and reflects the values and traditions derived from our culture and heritage.
“The honoring we received from the Custodian of the Two Holy Mosques is a great incentive for AlArabia to sponsor more social responsibility programs,” AlKhereiji added.
The Minister of interior honors “AlArabia outdoor advertising” as a partner in King Abdulaziz falconry festival.
THE MINISTER OF INTERIOR HONORS "ALARABIA OUTDOOR ADVERTISING" AS A PARTNER IN KING ABDULAZIZ FALCONRY FESTIVAL.
In support of the national culture, heritage and the Arab identity, AlArabia Outdoor Advertising took part in King Abdulaziz Falcony Heritage Festival that entered the Guinness Encyclopedia as the world’s biggest falconry contest, marking the participation of 1723 falcons.
HRH, Prince Abdulaziz bin Saud bin Nayef bin Abdulaziz, Minister of Interior and Chairman of the Board of Directors of Saudi Falcons Club honored AlArabia Outdoor Advertising, being a partner in the recently concluded King Abdulaziz Falconry Festival.
Al Aarabia CEO, Mohammed AlKhereiji, received the honoring and stressed that this partnership is a support for the authentic Arab heritage of the high-profile sport of falcons which receives a considerable attention at all levels in the Gulf region. Accordingly, AlArabia Outdoor Advertising participated in this event for its interest in this type of sports, backing the state tireless efforts to develop many areas and sectors, in realization of the Saudi Vision 2030 supported by the Custodian of the Two Holy Mosques King Salman bin Abdulaziz and HRH Crown Prince Mohammed bin Salman.
AlKhereiji underscored that AlArabia Outdoor Advertising is very interested in social responsibility and seeks to support all activities that are beneficial to the society and our country. He praised the work carried out at King Abdulaziz Falconry Festival under the patronage of HRH Prince Abdulaziz bin Saud bin Nayef bin Abdulaziz.
AlArabia outdoor advertising is the official partner of the 33rd Janadriyah festival
ALARABIA OUTDOOR ADVERTISING IS THE OFFICIAL PARTNER OF THE 33RD JANADRIYAH FESTIVAL
AlKhereiji: “AlArabia honoring by the Custodian of the Two Holy Mosques is an additional support for the national companies by our wise leadership”.
AlArabia Outdoor Advertising was honored by the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud, for its contribution in supporting and sponsoring the 33rd Janadriyah National Festival for Heritage and Culture.
Mohamed bin Abdulelah AlKhereiji, AlArabia Outdoor Advertising CEO, expressed his pride and gratitude for the Custodian of the Two Holy Mosques for honoring the company. He stated that the honoring from the part of the leaders of our country is not surprising as they have been continuously supporting and encouraging all national companies, which in turn endeavor to return the favor to their homeland through sponsoring and supporting of such national festivals and events. He added that “This honoring motivates us in AlArabia Outdoor Advertising to sponsor more social responsibility programs.”
He also said that “In addition to carrying out our main business activities, serving our Saudi homeland and society is one of the most essential priorities of AlArabia Outdoor Advertising.”
AlKhereiji ended his speech saying that “Al Janadriyah Festival is an important national, heritage and cultural event. At Al Arabia Outdoor Advertising, we are proud that we are strengthening our social responsibility role by concluding such partnerships and strategic sponsorships, which represent a substantial part of the company’s vision and its support for the country.”
AlArabia enters partnership with MISK art institute
ALARABIA ENTERS INTO PARTNERSHIP WITH MISK ART INSTITUTE
The Arabian Contracting Services (“AlArabia”), the platinum partner, launched “The World Sees Through Your Eyes” initiative during its participation in the Generational Dialogue Exhibition, held by Misk Art Institute at Durrat Al Riyadh during the period from October 30th to November 3rd, 2018.
Mohamed bin Abdulelah AlKhereiji, CEO of the Arabian Contracting Services, and chairperson of the Advertising Committee at Riyadh Chamber, said that AlArabia is proud to sponsor and support this significant artistic event and national talents of both genders.
“In addition to implementing its key to commercial activity, AlArabia launched this initiative as one of the essential tasks of its strategy to serve the Saudi community”, he added.
Through this initiative, AlArabia – as a leading company in the advertising industry has endeavored to support, and further empower creative artists, including young men and women in the advertising industry.
The initiative aimed at supporting the Saudi youths in showing their creative capabilities in photography, and the top ten works will be displayed on AlArabia out-of-home billboards spread throughout the kingdom.
Supporting national young talents is not the first of its kind by AlArabia. In 2014, the company in cooperation with the Saudi Arabian Society for Culture and Arts (SASCA), organized the largest art exhibition in the Middle East at that time – the first exhibition of the Arab Arts Initiative. 80 artworks of those presented by Saudis were displayed on more than 3,600 out-of-home billboards throughout the Kingdom.
“Based on our belief in the importance of our social responsibility, and in cooperation with Misk Art Institute, we decided to hold this event as an initiative to serve the community and promote the art culture in our country through out-of-home billboards”. AlKhereiji said as he concluded his speech.
With the follow-up and attention of AlArabia outdoor advertising CEO and personnel the Saudi 88th national day stunningly celebrated by AlArabia outdoor advertising
WITH THE FOLLOW-UP AND ATTENTION OF ALARABIA OUTDOOR ADVERTISING CEO AND PERSONNEL THE SAUDI 88TH NATIONAL DAY STUNNINGLY CELEBRATED BY ALARABIA OUTDOOR ADVERTISING
Al Jazeera/Ahmed Al Salis
AlArabia Outdoor Advertising participated stunningly in the Saudi Arabia’s 88th National Day celebrations by placing various distinct forms of digital and other banners at the roads of Riyadh and Jeddah.
AlArabia developed various designs and impressive phrases related to this important national event, by virtue of the support and attention of the CEO Mohamed bin Abdulelah AlKhereiji, and the continuous efforts of all the company’s employees.
The banners included pictures of the Custodian of the Two Holy Mosques King Salman bin Abdulaziz Al Saud, HRH Crown Prince, Deputy Prime Minister and Minister of Defense Prince Mohammed bin Salman bin Abdulaziz Al Saud and the national flag as well.
